Legacy Media Companies Are Leading the Charge in Advanced TV

From NBC Universal and Viacom, to Turner and Fox, TV companies are beginning to deliver on the promise of Advanced TV by implementing data-driven or outcome-based selling of their inventory. According to Simulmedia CEO and Founder Dave Morgan, that’s a good thing. In his recent interview with eMarketer’s Ross Benes, he discusses how legacy media companies are leading the way in Advanced TV, why we should be encouraged by addressable TV adoption, why Programmatic TV never delivered on its promise, and why the heavy reliance on buzzwords leads to confusion about the core offerings of different Advanced TV services. At the end of the interview, Dave hints that he’s about to retire one of his all-time favorite statistics—so click here to see it before it’s gone forever.

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