Does the past presage the future? Generally speaking, one might say yes. But some media executives see a future with little to no precedent. Dave Morgan, CEO of Simulmedia, believes that the industry is undergoing such dramatic structural change that it is difficult to parse the future impact based solely on previous disruptions. Charlene Weisler from MediaVillage recently talked with him about the complete disappearance of some forms of media, the impact of voice search and the future of TV measurement. Click here to read the full article.
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