What's a Marketing Ecosystem and What Does it Mean for Marketers?

As digital ecosystems expand and the lines between sectors become more blurred than ever before, marketers are rethinking how to build value for their brands and what the industry changes might mean for their own roles. Simulmedia’s Founder and CEO, Dave Morgan, recently joined McKinsey’s Discussions in Digital podcast to explore how marketing leaders can make ecosystems work for them. The podcast is hosted by McKinsey senior partner Brian Gregg, who co-leads their marketing service line. Other participants include Brian Goffman, vice president and senior solutions-group leader at McKinsey, and cohost Dianne Esber, who co-leads McKinsey’s West Coast Consumer Tech practice. Click here to listen to the podcast or read an edited transcription.

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