Is live or on-demand TV a bigger opportunity for advanced ad targeting technology?
A growing number of companies is choosing both, rather than either.
Case in point – Simulmedia, which had, until now, majored on lighting up advertiser access to linear TV spots using data techniques, is now adding over-the-top TV ad inventory to its offering.
Through an integration with SpotX, Simulmedia says it can now offer buyers spots from 50 OTT streaming TV networks, Mediapost reports. comScore, Nielsen and NBCUniversal’s CFlight are also tapped for partnerships.
What’s the big idea?
“We needed more OTT inventory,” says Simulmedia president John Piccone in this video interview with Beet.TV. “We realized … there was a need to fulfill incremental reach for marketers and incremental revenue for the sale side on that.
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