Dave Morgan, CEO at Simulmedia, made headlines recently when he resigned from the board of the ARF, citing the need for bolder action in fixing ad measurement. According to Morgan, “We do not have a trusted way to measure the basics of impression reach and frequency across channels, even just the big media channels like linear TV, digital banners, digital video and radio.”
In an interview with Cynopsis Media, he shares his views on the state of the industry, its challenges and opportunities, to help clarify this position. Read the full interview on Cynopsis Media.
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