Attribute your app installs to your TV ad spend.
Understand the awareness lift delivered by your TV campaign and how your creative/messaging is resonating in-market.
Access privacy-compliant data matching for targeting using Experian’s third-party Safe Haven.
Assess the impact of your TV ad spend on in-store visits and in-store purchases.
Leverage your existing usage of Google Analytics to gain intelligence on how TV drives site activity.
Create lookalike targets based on digital activities to produce plans targeting higher-intent audiences.
Access linear TV ad occurrence data.
Understand the TV viewership behavior of your mobile users and the impact of your TV ad spend on app activity.
Unlock data sets for audience targeting, including your first-party, third-party or syndicated data.
Utilize survey-based consumer behavior data for audience target creation integrated into the TV currency.
Access linear TV demographic data and behavioral insights for targeting and measurement.
Utilize household-level data to create proprietary first-party and third-party audience segments.
Understand the lift attributable to your TV campaigns so you can optimize your media accordingly.