Mr. Frey joined the Digital Place Based Advertising Association (DPAA) as President & Chief Executive Officer in May 2013. The DPAA provides industry leadership to networks, ad-tech, content and research companies, and connects the ecosystem to the advertising marketplace. Barry oversees all operations driving awareness, value and revenue to this fast growing space.
During Mr. Frey’s tenure, he has expanded the organization’s membership base while bringing the entire digital place based (DPB) industry to its highest level of recognition in large part through his creation of the “Video Everywhere” marketing campaign. This initiative has helped position DPB networks as important players in the video advertising market seen by brands, agencies, the press and financial analysts.
The Video Everywhere campaign is also reflected in the DPAA’s annual conference, now called the Video Everywhere Summit. Under Mr. Frey’s leadership, the Summit has shattered all previous attendance records while firmly establishing itself as the premier conference dedicated to video neutral media planning, activation, programmatic buying and marketers’ use of multi-screen strategies. Mr. Frey has led the industry’s foray into programmatic trading with a series of analyses, white papers and councils targeting opportunities, guidelines and standards.
Before joining DPAA, Mr. Frey was widely recognized as a digital and advanced advertising leader and revenue generator. As architect, marketer and chief revenue officer for Cablevision’s digital and advanced advertising business, he oversaw the ad sales transition to the digital model. As Executive V.P. Advanced Platform Sales, he built the mobile and web advertising businesses, and the industry’s leading advanced TV operation, all driving creation of new revenue streams.
As Senior Advisor for the Investment Bank, Sonenshine Partners, Mr. Frey worked with clients in the television, digital and advertising categories, building successful growth strategies for Active Video Networks, Microsoft XBOX, The Weather Company, Vme Hispanic Network and others.
Earlier, as Managing Director International Sales and Business Development, USA Networks, Mr. Frey created some of the first multimedia advertiser agreements in U.S. advertising. In his international role, Mr. Frey built and oversaw the global sales and marketing infrastructure for the networks.
As Senior Vice President Media for the National Basketball Association, Mr. Frey drove TV, print, radio, Internet businesses and marketing partnerships while reporting to NBA Commissioner David Stern.