How TV for User Acquisition Works - MAU Vegas 2016

Television advertising has traditionally been used by brands to establish brand identity, promote awareness and recall, and drive initial and repeat purchase. New techniques utilizing big data allow performance-based advertisers to use television for not only its branding benefits, but also to drive performance metrics.

Wendell Wenjen (GM, SimulX at Simulmedia) discusses best practices in using TV for user acquisition and engagement.