Yin Woon Rani from Campbell Soup Company - Research Luminaries Dinner

Yin Woon Rani (Vice President, Integrated Marketing at Campbell Soup Company) discusses the pursuit of closing the “marketing currency” gap, simplifying media math, the common core of marketing for all industries, the availability of more data for marketers and more.

Interview from Simulmedia’s Research Luminaries Dinner, hosted at The James Beard House.