From Opaque To Clear: Making Audience Buying Fully Transparent

From mediaFWD 2016, Presented by Hill Holiday & Trilia

Advertisers lack access to data that allow them to see exactly where and when their ad ran, and which audience it actually reached. Black-box inventory providers are prolific in the marketplace, which only increases mistrust throughout the industry. How will the issues of transparency, accountability, and verification across media buys play out come 2020?