Cross-Platform Activation Discussion with Adaptly

Without cross-platform visibility, marketers can’t know which customers have been reached only on TV, which customers have been reached only on social, and which customers have been reached on both.

Nikhil Sethi (Founder, Adaptly) and Michael Zimbalist (CMO, Simulmedia) discuss the complexities of measuring social media, the difficulties of adopting a cross-platform marketing strategy, and more.