Cross-Platform Planning Presentation with Facebook

Audience fragmentation requires a new playbook for advertisers built upon single source datasets that inform people-based media activations.

Working together with a group of clients, Facebook and Simulmedia shared targets in order to analyze how media plans performed, and how future campaigns could be improved.

Daniel Slotwiner (Director of Advertising Research at Facebook) and Dave Morgan (CEO & Founder at Simulmedia) present their research findings on how TV + Social can be better utilized.

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