Harnessing the Power of Data for Better Marketing

No matter how a company uses data to enhance their marketing efforts, the desired result is always the same: increased ROI and overall growth. The challenge arises in that there’s no “right way” to apply data. Every brand is unique - Dunkin’ Brands uses mobile data on commuting patterns to influence location selection, while Bloomin’ Brands measures conversion to reservations and has a loyalty program that reaches across four brands to help them learn more about their customers’ dining habits.

In this video, the first in our series, you’ll see how some of today’s brand marketers are using data to get closer to the truth about customer behavior—and ultimately drive performance.