Simulmedia Salon with CBS and Pivotal Research: TV Advertising in 2018

Simulmedia’s Founder and CEO, Dave Morgan, is joined by Radha Subramanyam (Chief Research & Analytics Officer at CBS) and Brian Wieser (Senior Research Analyst at Pivotal Research Group) to talk about bringing digital-centric thinking to TV advertising (03:00), predictions for TV advertising’s future (06:57), the evolving dynamic between marketers and TV sellers (12:33), what’s in store for video-on-demand advertising (14:15), and how technology & data will impact the upfronts (16:08).

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