Forbes CMO Summit: What I Learned About Marketing at the Boiling Point

Matt Collins (SVP of Marketing at Simulmedia) joined the Forbes CMO Summit in November, 2017, to discuss how TV advertising is changing for the better. He discusses the use of data-driven targeting on linear TV and how adopting richer audience data can drive superior results.

He acknowledges that after decades of doing TV the old fashioned way, changing can be tough for marketers - similar to, as he recounts, the initial discomfort and awkwardness he felt during a business meeting that ended unforgettably in a Finnish sauna.