With the trades all talking about audience-based planning, we wondered how much of an edge—if any—it might deliver over an index-based approach when it comes to efficiently reaching your target audience. In this Advanced TV webinar, we reveal the results of our head-to-head test and give you insights to help drive better results for your brand.
Presenters Matt Collins (SVP, Marketing at Simulmedia) and Conor Finnegan (VP, Advertising Operations at Simulmedia) have a combined 30 years of media and marketing experience. Check out the webinar to see which planning approach performed best.
Please note that we received several questions during the webinar and weren’t able to answer them all during the allotted time. If you’re curious to hear what other people were asking, you can find all the questions and answers here.