Simulmedia Live: State of TV Advertising

John Piccone (President and Chief Revenue Officer at Simulmedia) joins Matt Collins (SVP, Marketing at Simulmedia) to discuss the state of TV advertising, including:
– The enduring strength of linear even as streaming grows and what this means for consumers and advertisers
– The role of data and the interesting things happening in the industry to use it
– What networks mean when they promote “business outcomes”
– Where the Upfronts are headed