Our Attribution for TV Advertising training course led by Steven Golus shows the ways in which you can collect viewership data, track a variety of business outcomes, and determine attribution for TV advertising. We’ve also uploaded the presentation slides that were used throughout the session.
The last 30 minutes of the session we put attribution for TV advertising into practice with a Q&A featuring Achim Spelten, VP of Marketing at Babbel, and Greg Fitzgerald, founder of growth marketing consultancy Belbrook Media. Greg also has worked for the likes of Blue Apron, Brooklinen, and Mixtiles.
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