Cracking the Code: Scaling Customer Acquisition on TV | Full Video

Simulmedia’s Chief Product Officer Preetham Mallikarjuna moderated “Cracking the Code: Scaling Customer Acquisition on TV”, a breakout session at the IAB Direct Brand Summit on November 20th. The conversation featured TV experts Jennifer Halloran, Head of Marketing at MassMutual Financial Group; Shaun Farrar, Senior Director of Global Media at Monster; and Sam Bloom, GM of Interactive at Camelot Strategic Marketing and Media.

The conversation covers best practices for navigating from ‘just getting started’ to ‘always on’ with TV advertising, optimization strategies dependant upon brand goals, attribution best practices and pitfalls, and the key planning, buying, measurement decisions marketers should anticipate when buying TV, and much more.