It’s never been harder to run a media agency. Audience fragmentation, intense cost pressures paired with high expectations of performance, the risk of fraud and bad actors infecting digital platforms - all quire intense agency attention.
Amid this turbulence, some agencies are thriving. Camelot Strategic Marketing & Media is one of them. Sam Bloom and Ben Cooper of Camelot joined us to talk about how they’re approaching today’s fragmented, and often blurry, media marketplace and creating happy, successful clients in the process.
Topics covered include: how to restore trust within the agency-client relationship, the core principles brands and agencies need to execute modern media strategies, and what brands should expect of their agencies today (and vice versa).