Celebrating One Small Brand That’s Doing Big Things to Assist Their Local Community

As this pandemic impacts businesses of all sizes, some business owners are strategically utilizing their supplies and capabilities to come up with new products and services that help their customers and local communities. As Bob Liodice, the CEO of the ANA, said in a prior episode of our show: “This is a time, not necessarily for storytelling, but for story doing.” Eric and Anna Olson, the husband and wife owners of Central Coast Distillery in Paso Robles, California, are doing just that.

They joined us to discuss why they’re now repurposing their spirits to produce hand sanitizer. Their Central Coast Distillery isn’t just any spirit manufacturer. They make only the highest-grade alcohol, an ingredient that makes their spirits and their sanitizer exceptional. They’re distributing to local fire departments and policemen to keep them clean while they keep the community safe. Plus, they’ve discovered there is a unique demand for their sanitizer that will likely continue even after this pandemic passes.

The Olson’s are walking the walk, and we know you’ll be inspired when you hear their story.