Streaming services and networks continue to release incredible content to captivate their viewers despite the challenges stemming from the pandemic. David Cohen, Interactive Advertising Bureau (IAB) President, discusses in Simulmedia Live how the surge in TV viewership has put pricing pressure on CPMs and escalated issues that were already present, including contradictory measurement structures and lack of transparency.
David and Matt Collins, our host, also discuss the inconsistency of ad-supported streaming and how it has yet to match the scale of linear TV advertising. There is no better time than now to reset, rethink, and re-evaluate the ways we’ve traditionally bought, sold and measured media. David outlines steps that brands and their agencies can take now to make the ecosystem more efficient moving forward.