How To Turn Leadership Into Action During a Crisis

While marketing is vital in driving customers, Gordon Ho joins us to explain how it is also fundamental in disaster response. When a passenger on Princess Cruise Lines was diagnosed with COVID-19 soon to be followed by 10 others, he immediately prioritized communication and spearheaded support for the people aboard, safely sending everyone home.

Gordon shares his reactions to the crisis from a marketing perspective and the advice he would give companies like Princess to re-engage clients. Plus, Tyler and Rachel Torres, a newlywed couple aboard the ship, surprise Gordon and share how they helped catalyze communication between passengers and upper management at Princess.