How Discovery Inc. Fuels Revenue Growth
Jon Steinlauf, the award-winning Chief U.S. Advertising Sales Officer for Discovery, is powering revenue growth at the Discovery family of networks during a turbulent time in television’s evolution. His strategy is something other networks can learn from, and one that more advertisers will expect in 2020.
During this episode, Jon brings his over 40 years of television experience to discuss the biggest challenges facing networks, how Discovery continues to deliver revenue growth amidst competition from digital and ad-free media, the ways in which Discovery attracts a new breed of direct-to-consumer advertisers, and how the Discovery/Simulmedia partnership provides access for more advertisers to get on TV.