How to Scale on TV: Featuring Real Campaigns, Data & Results

Marketing
Marketing
Updated: Sep. 24, 2021
Published: Mar. 23, 2020

Greg Fitzgerald, a marketing consultant with experience helping brands such as Blue Apron, Brooklinen and Mixtiles catapult their growth, and Matt Collins (our show’s host) recently co-authored and published a playbook called “How To Scale On TV.” This could explain why it appears that Greg and Matt can almost finish each other’s sentences during our most recent episode of Simulmedia Live with Greg as our guest.

Whether you’re new to TV, or experienced but eager to learn new strategies for navigating today’s fragmented landscape, this playbook will answer all your questions about mastering the art of scaling on TV. It also sheds light on which so-called “best practices” maybe shouldn’t be practiced.