With recent tailwinds sweeping up brands and accelerating maturity, companies have been stuck trying to drink from a firehose. Brian Balfour, CEO and founder of Reforge, joined us to discuss how to not waste that water and transform the unexpected gains into permanent benefits.

In Reforge, Brian has built a powerful learning platform for product managers and marketers. Reforge’s programs are designed to aid professionals through ambiguity, even including Reforge alumni, our host Matt Collins. The programs do this by teaching them to turn insights into actionable strategies for compounding growth, spearheading revenue increases, and driving scalable and effective acquisitions across multiple channels as popular outlets become congested.

Despite projections of recessionary times, tight budgets, and high unemployment, the last three months have resulted in an upsurge of learning and self-improvement products. Julie Hansen, the U.S. CEO of the language learning app Babbel, joined us to talk about the unexpected surge in her brand, as well as other brands such as Peloton and MasterClass.

Julie credits the success Babbel has seen to providing its users (including Julie who is learning German during quarantine) with immediate satisfaction including walking away from each lesson with new words and phrases. With travel becoming obsolete, Babbel was forced to quickly shift their creative messaging to learning and self-improvement,resulting in demand surges. Julie concludes that the elevated importance of self-care will prompt users to capitalize on their time and invest in themselves.

Whether you're looking to learn a new language, or eager to pursue creative new strategies for growth, these insights will help you increase your market share and take advantage of recent trends.

Rolling out a new creative strategy is essential for continued success.

During uncertain times, innovative ways to advertise your products can spur growth in unexpected ways. As we’ve surmised, previous inclinations on which networks to broadcast on or which consumers to target may shift. Embracing these shifts can prove remarkable.

2. Expect the unexpected in consumer behavior.

Consumers are no longer “too busy” to find time to take advantage of the numerous self-improvement learning sources like Babbel. Julie concludes that such unprecedented behaviors can yield remarkable success, as long as your message is in front of the right people.

3. Introduce your product intentionally to grow your market share.

Julie mentions how planning ahead can help you take advantage of lower media rates, especially in times like now when rates are low and the opportunity to gain market share is high.

The Unexpected Boom of Self-Improvement with Babbel's US CEO, Julie Hansen

Online marketplaces have been booming amid social distancing measures and retail store closings. Imran Khan, CEO of Verishop, an e-commerce platform that combines quality curation and discovery, joined us to discuss how to capitalize on this opportunity and turn the unexpected gains into permanent benefits.

Imran also discusses why it is essential to keep up with customer preferences in such a competitive environment, the value of diversity, and how his company, Verishop, has managed to maintain healthy growth throughout the last three months.

Powering Growth During Dynamic Times and Uncertainty

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