How Strong Brands Drive Growth with Emily Heyward, Co-founder of Red Antler
Brands need to differentiate themselves from competitors from the get-go. However, marketing is often one of the last functions that founders at tech startups hire, which can be a costly mistake.
Emily Heyward, co-founder and Chief Brand Officer of Red Antler and author of Obsessed: Building a Brand People Love from Day One, joined us to discuss the critical importance of building a brand as early as possible. Red Antler is a firm that builds “brands for startups that are changing how the world works.” She talks about the importance of having a universal problem to solve, why brands need to be consumer-centric, and what brands should be doing now to maintain good rapport with their customers.