Simulmedia, Inc., a New York based marketing technology company founded in 2008, is the leader in driving business outcomes for advertisers through traditional TV marketing. Simulmedia’s VAMOS platform is powered by the world’s largest database of information on what people watch and buy, combined with access to TV inventory that reaches 95% of U.S. TV households. Using its proprietary science and software, Simulmedia reaches specifically-defined audience segments on TV at massive scale, matches consumer purchase data to TV viewing data, and determines the actual sales impact of the advertiser’s TV campaign.
Simulmedia uses science, data, and software to target audiences at national scale, and drive business outcomes for advertisers.
Simulmedia BeginsOctober, 2008
Simulmedia is launched with three employees, a few shared desks, and a vision to change TV advertising.
First Tune-in CampaignSeptember, 2009
Simulmedia runs its first tune-in campaign to help a television network draw more viewers for one of its shows.
First General Market CampaignJanuary, 2012
Simulmedia runs its first general market campaign with a non-tune-in customer.
5 Billion Impressions/WeekOctober, 2013
Simulmedia is now able to serve 5 billion impressions a week thanks to our extensive partnerships with dozens of networks and service providers.
First PatentJanuary, 2014
Simulmedia receives first patent for methodology of closing the loop on tune-in promotion.
First Business Outcome GuaranteeMarch, 2014
Simulmedia executes first-ever TV campaign guaranteed against actual business outcomes and Return on Ad Spend, rather than just GRPs and media outputs.
West Coast Office OpenedMay, 2014
Simulmedia expands to the West Coast with the opening of our San Francisco office. Starting with 2 people, we now have 8 people and counting.
First PeopleFrontSeptember, 2014
Simulmedia holds the first-ever PeopleFront, an audience-centric spin on the traditional upfronts, discussing the future of people-based, data-driven TV advertising.
VAMOS ReleasedJune, 2015
After months of improving its existing technology, Simulmedia officially releases VAMOS, the first massively scaled, people-based targeting and measurement platform for linear TV.
SimulX LaunchedJuly, 2015
Simulmedia launches SimulX, a cross-team initiative specializing in helping advertisers with little or no television experience. The first product out of SimulX are Burst campaigns, which are short, targeted campaigns specifically for app developers.