Simulmedia, Inc. is a New York City-based marketing company that drives incremental viewership to television programs through data-driven program promotion. We build applications that use set-top box and other data to address the growing audience fragmentation problem for television networks and simultaneously help viewers discover shows they might enjoy.
Solving TV’s Discovery Problem
The explosion of choices in television programming and channels has created a discovery problem for viewers. It’s virtually impossible today for viewers to know about all the available programs that they would enjoy. This exacerbates television’s audience fragmentation problem and undermines its value to advertisers seeking scale in their campaigns.
We Know Viewership
Simulmedia is shaping television’s future. We’re improving on-air program promotion to ensure that viewers find shows they will enjoy and that programmers can more effectively reach and delight them.
We’ve tapped the power of set-top box data to understand which genres people watch and how they watch television. For any network, for any program and at any timeslot, Simulmedia knows the television viewers who are receptive and available to tune in. We know how to reach those viewers with on-air promotions. And we know how many promotions will motivate viewers to stop channel surfing and start watching.
We Have More and Richer Data
Simulmedia combines a national footprint of data from tens of millions of set-top boxes with other proprietary and third-party data to observe and forecast television viewing with a degree of precision unimaginable to users of panel-based audience measurement services. We’ve built our a7 Platform™ to import and unite differently structured data from disparate sources and at massive scale to predict future television viewing and to drive incremental audience for networks’ programs.
Committed to protecting people’s privacy and preserving people’s trust in our customers and partners, Simulmedia neither receives nor stores viewers’ personally identifiable information.
Nowhere else will television network marketers find a resource so well tuned to their business needs.
Our Science Works
Simulmedia brings science to the art of marketing television programs. And it works.
In field trials with major networks, Simulmedia delivered results that were 64% to 386% more effective in driving viewers to promoted programming than classically-optimized campaigns – and, on average, utilized 75% fewer spots to deliver those results.
The combination of more effective and less wasteful promotional marketing means that networks enjoy greater viewership for their programs and enhanced return-on-investment for their promotional marketing campaigns.
