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tv’s creative renaissance
TV’s Creative Renaissance: Will Better Measurement Allow More Consumers to See it Themselves?
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INDUSTRY VETERAN PUBLISHES PRESCIENT WHITE PAPER
May 15, 2012Gerard Broussard, a media research/analytic industry veteran whose background includes CBS Television Network, Ogilvy, MediaEdge, GroupM and, most recently Canoe Ventures, publishes “Bring Big Data to TV.” In this piece, Broussard articulately discusses the fragmentation of TV channels, viewer choice, the opportunity that exists for more precise TV ad placement and the changes in industry planning and execution processes required to get there. The well-timed paper reminds the industry during this year’s TV Upfronts that tangible steps should be taken to improve TV ad planning and buying by using more granular and target-descriptive data at each stage of the process. More information can be found at http://www.pre-meditatedmedia.com/.
Simulmedia Investors Fund New $6 Million Round
April 30, 2012Simulmedia today announced that it will shortly close a new $6 million round from existing investors Avalon Ventures, Union Square Ventures and Time Warner Investments, to help finance Simulmedia’s fast-growing targeted ad network. This is the company’s third institutional round of financing, which combined with a seed round, totals $27.25 million. Read the press release to learn more.
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