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tv’s creative renaissance
TV’s Creative Renaissance: Will Better Measurement Allow More Consumers to See it Themselves?
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CES 2012: The Year Of Serendipity
January 12, 2012
Dave, John, Gordon Paddison and Pravin cracking each other up.
At this year’s CES, we’ve had more chance meetings with clients, partners, ex-colleagues and old friends all over Las Vegas than at any other time we can remember. So, the highlight of CES for me isn’t a device or a box or a gizmo, it’s serendipity. In one of those moments earlier today, we ran into Gordon Paddison outside the North Hall of LVCC. We got 5 minutes of laughs in some much needed fresh air before getting back to meetings and press interviews.
Early Lessons Learned In Applying Big Data To Television Advertising
September 13, 2011Yesterday, we presented Early Lessons Learned In Applying Big Data To Television Advertising to members of the Advertising Research Foundation (ARF) as well as clients and some Wall Street analysts.
We discussed what we’ve learned over the last two years in packaging and selling television advertising. We’ve gotten plenty of emails asking for a copy of the presentation.
It’s embedded below.
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