case study:
Making TV as Targetable as the Web for Travel
A state tourism office sought an efficient way to target audiences most likely to respond favorably to specific destination advertisements across a national footprint. They and their agency partnered with an an addressable cable provider and us to take advantage of advances in television advertising addressability, delivery methods and tracking in order to find and reach niche audience segments that are more receptive to advertising for different destinations within the state.
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case study:
Split Creatives Drive More TV Show Viewing
After we increased reach to a target audience in promoting a new TV show debut, a cable network returned to Simulmedia to promote that same program’s second season premiere. The network provided a split copy creative promoting the returning program along with its schedule lead out.
Using our patent-pending technology platform, we packaged off-network television inventory to deliver split-creative promotional spots to the network’s target audience across the US. Simulmedia’s media schedule to promote the two programs delivered incremental, cost-efficient reach and confirmed the value of audience-based targeting.
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case study:
Disproving Conventional Wisdom: Awareness & Launch Do Make Effective Partners
A cable network approached Simulmedia to promote a series premiere. They were interested in buying television advertising that could drive incremental target audience reach. At the same time, they wanted to understand the impact of dividing their promotional campaign into an initial Awareness flight three weeks before the premiere and a Launch in the days leading to the premiere.
Using our technology, we packaged off-network television inventory to deliver 30-second promotional spots to the network’s target audience to a US audience. After the campaign, we confirmed our delivery of reach, frequency & conversion across both the Awareness and Launch flights. Although there were two flights, we proved that each flight reach new audience each time.
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case study:
Fine Tuning Target for a Returning Cable Network Season Premiere
A cable network was challenged to promote the second season premiere of a reality TV show. They understood that success hinged on reaching first season viewers and reminding them of the series’ return and driving incremental viewers to sample the second season.
Our technology found the program’s first season audience and additional target viewers most likely view season two of the show. We used our relationships with 7 of the 8 largest system operators to reach the client’s target audience with 30-second promo spots.