Over the past year, Simulmedia has run 60+ advertising campaigns on TV with Crown Media Family Networks on their television properties, Hallmark Channel and Hallmark Movie Channel. The partnership between Simulmedia and Crown Media has been a mutually beneficial one, delivering accretive value for both parties.
A quick service restaurant (QSR) was in a last minute crunch for GRPs against its target audience. Due to audience fragmentation, the QSR was having trouble finding an efficient way to reach a large amount of its audience in such a short timeframe.
A mobile service provider wanted to make their TV ad dollars go further. Their primary competitor was outspending them and, due to audience fragmentation, their TV media impressions were reaching a shrinking portion of their target audience.
A financial services company sought to mitigate the effects of audience fragmentation by increasing their unduplicated reach and decreasing frequency against heavy TV viewers. Their target audience of high net worth individuals is small and they had exhausted endemic programming opportunities on financial news and golf shows.
A cable network wanted to raise ratings for a key target audience. The network asked Simulmedia to drive viewers to a specific programming block and increase conversions from their promotional campaign.
A major broadcast network was premiering a new show in a competitive timeslot. Due to audience fragmentation the network recognized that it would be harder to get viewers to tune into their program.