ResourcesRecent PostsFilter by typeAll typesFilter by topicAll topicsBlogSimulmedia introduces Skybeam: A New Era in Streaming Advertising SkyBeam is our latest CTV advertising innovation, designed to make high-impact TV campaigns accessible to everyone.Learn MoreBlogHow to Advertise on TV: A Practical Guide for BrandsDiscover how to advertise on TV effectively, reach your target audience, and drive real results!Learn MoreBlogRewriting TV Advertising: A Historical Overview of the CTV IndustryExplore CTV's evolution: from OTT’s start to today’s AI-driven, interactive ads—a timeline of tech shaping the future of targeted TV advertising.Learn MoreBlogA Rise of Alternative Currencies Era: Paramount's Break with Nielsen and What It Means for the IndustryParamount's break from Nielsen highlights rising costs and growing demand for more flexible, cost-effective TV measurement toolsLearn MoreBlogVideo Privacy Protection Act. Good Omens caused unexpected challengesDiscover how the VPPA, a law from the VHS era, still impacts CTV advertising today, balancing privacy and ad targeting.Learn MoreBlogStreaming Innovation is No Longer Optional. CTV’s Guarantee of SurvivalDiscover how streaming innovations in CTV can elevate your advertising strategy with smarter targeting, better engagement, and enhanced performanceLearn MoreBlogThe Pitfalls of Performance Obsession in Connected TV AdvertisingMarketers must shift from a narrow performance-focused mindset to leverage CTV's potential for both brand-building and immediate results.Learn MoreBlogThe Dark Side of CTV: How to Protect Your Budget from CTV FraudDiscover how to prevent CTV ad fraud from wasting your ad spend and distorting your metrics with these proactive, industry-tested strategies.Learn MoreBlogWhat is Omnichannel Marketing? The Bold Move You Need to Make TV Work for YouDiscover how adding TV to your omnichannel marketing strategy can boost engagement, conversions, and brand loyalty.Learn MoreBlogDave Morgan Returns as Simulmedia CEOCompany that Pioneered Advanced TV Ads Starting 16 Years Ago, Shifts Back to “Start-up Mode” to Attack Enormous, Fast-Growing CTV Ad MarketLearn MoreBlogCTV's Best-Kept Secret. What is A Data Clean RoomDiscover how data clean rooms transform CTV advertising by enhancing targeting, measurement, and privacy for smarter ad strategies.Learn MoreBlogUnderstanding the New FDA Rules for Prescription Drug Ads: What You Need to KnowFDA changes to prescription drug ads in 2024: New TV & radio rules require clear, balanced risk info to protect consumers. Compliance by November.Learn MoreLoad More