White Papers: Linear & Connected TV Advertising
Insights, data, and playbooks on getting the most out of cross-channel TV advertising.
Recent White Papers
Pharma & Healthcare Marketing: How Cross-Channel TV Delivers Strong Medicine
In order to stay ahead of the competition and execute strategically nimble, cross-channel TV advertising campaigns, we’ve created this guide to ensure y...
Maximizing the Seasons: A Guide to Cross-Channel TV Advertising in Q3 & Q4
Our TV advertising playbook reveals how brands can execute strategic end-of-year campaigns across TV to stay top-of-mind with consumers while outfoxing ...
Travel Marketing on Cross-Channel TV: A Passport to Success for Advertisers
In this playbook, we’ll break down the latest on where the travel business stands and how travel marketers can effectively and cost-efficiently reach th...
How We Drive Viewership for Entertainment Marketers: Our Playbook For Tune-In and Theatrical Campaigns
Our playbook reveals how TV networks, streaming services, and movie studios can drive awareness, tune-in and box office.
Reach and Reward: How Brands Can Win With Gamers
Our video game advertising playbook outlines how brands can successfully engage with the highly valuable gaming audience with TV-quality creative.
The Cross-Channel TV Playbook: How Marketers Can Unlock Audiences on Linear and Connected TV
Our TV advertising playbook has everything you need to know on how to get started, navigate and scale across linear and connected TV (CTV).
Q4 TV Advertising: Guide to the Holiday Season
Our tips and campaign blueprint will serve as a helpful guide to how TV can enhance your marketing strategy for Q4, while also preparing you for the New...
How to Scale on TV Playbook
If you’ve been advertising on TV but need a strategy to attract even more customers to a website or app in a climate of falling ratings and audience fra...
Navigating the Scatter Market Amidst Uncertainty
Whether you use TV advertising for customer acquisition, app downloads, site visits, or just increased audience reach, this whitepaper will help you nai...
OTT and Linear TV: Determining Optimal Video Strategy
Download this white paper to learn about the ideal approach to managing your video ad budget across data-driven linear TV and streaming, also know as OTT.
Make Every TV Ad Impression Count
CBS and Simulmedia have partnered to explore the reach and frequency imbalance currently affecting TV advertising in this whitepaper.