Recent White Papers
How to Scale on TV Playbook
If you’ve been advertising on TV but need a strategy to attract even more customers to a website or app in a climate of falling ratings and audience fra...
Navigating the Scatter Market Amidst Uncertainty
Whether you use TV advertising for customer acquisition, app downloads, site visits, or just increased audience reach, this whitepaper will help you nai...
OTT, Linear TV, or Both? Determining the Optimal Video Strategy
This whitepaper will explain the ideal approach to budgeting across two major sources of premium video inventory: data-driven linear TV and streaming, a...
Make Every TV Ad Impression Count
CBS and Simulmedia have partnered to explore the reach and frequency imbalance currently affecting TV advertising in this whitepaper.
How Legacy Brands Can Compete in a Direct-to-Consumer Economy
In order to compete in the rising direct to consumer economy, established brands need to capitalize on their strengths while changing how they relate to...
TV Advertising Reach & Frequency Imbalance
Preventing reach/frequency imbalance enables you to make your TV ad dollars go further and get better results from your campaigns.
The Hidden Story Behind TV's Ratings Decline
This guide for marketers offers an analysis of TV viewing data at the individual and household level, as well as tips on how to benefit from the results.
Audience-Based Planning vs. Index-Based Planning
We explore two schools of media planning to help you decide which approach will drive better results for your TV advertising.