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White Papers: Linear & Connected TV Advertising

Insights, data, and playbooks on getting the most out of cross-channel TV advertising.

Recent White Papers

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Unleash Success with Simulmedia's Linear TV Services eBook

Are you ready to elevate your advertising game with minimal effort on your end? Dive into our comprehensive guide to explore how Simulmedia's Linear TV ...

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The Advertiser's Bill of Rights: Fostering CTV Transparency and Trust in Advertising

Step into the future of advertising with our groundbreaking eBook! Explore the challenges of CTV marketing and dive into the Advertiser's Bill of Rights...

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Crack the Code: Advertisers' Blueprint for CTV Inventory Triumph

Unlock the secrets to CTV ad inventory success with our latest eBook, "Crack the Code: Advertisers' Blueprint for CTV Inventory Triumph." As connected T...

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TV Advertising Unwrapped: Your Guide To A Successful 2023 Holiday Season

‘Tis the season for advertisers to start planning their holiday campaigns. We've created this guide to ensure you can make the most of your ad budgets –...

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CTV Ad Targeting 101: An Advertiser’s Guide to Getting Started

Master the art of CTV ad targeting with our comprehensive guide! Learn the essential strategies, tools, and best practices to reach CTV audiences with ...

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Stream Smarter: The Ultimate Connected TV Guide

The streaming revolution is officially here. Are you ready? Learn everything you need to know for CTV advertising success with this ultimate guide featu...

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Q4 TV Advertising Unwrapped: Your Guide to a Successful 2022 Holiday Season

TV advertising guide to help brand marketers, retailers and other holiday-period advertisers stay top-of-mind with strategic end-of-the-year TV advertis...

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Pharma & Healthcare Marketing: How Cross-Channel TV Delivers Strong Medicine

In order to stay ahead of the competition and execute strategically nimble, cross-channel TV advertising campaigns, we’ve created this guide to ensure y...

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Maximizing the Seasons: A Guide to Cross-Channel TV Advertising in Q3 & Q4

Our TV advertising playbook reveals how brands can execute strategic end-of-year campaigns across TV to stay top-of-mind with consumers while outfoxing ...

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Travel Marketing on Cross-Channel TV: A Passport to Success for Advertisers

In this playbook, we’ll break down the latest on where the travel business stands and how travel marketers can effectively and cost-efficiently reach th...

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How We Drive Viewership for Entertainment Marketers: Our Playbook For Tune-In and Theatrical Campaigns

Our playbook reveals how TV networks, streaming services, and movie studios can drive awareness, tune-in and box office.

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Reach and Reward: How Brands Can Win With Gamers

Our video game advertising playbook outlines how brands can successfully engage with the highly valuable gaming audience with TV-quality creative.

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