White PapersRecent White PapersFilter by topicAll topicswhite paperQ4 TV Advertising Unwrapped: Your Guide to a Successful 2021 Holiday SeasonOur tips and campaign blueprint will serve as a helpful guide to how TV can enhance your marketing strategy for Q4, while also preparing you for the New...Learn Morewhite paperHow to Scale on TV PlaybookIf you’ve been advertising on TV but need a strategy to attract even more customers to a website or app in a climate of falling ratings and audience fra...Learn Morewhite paperNavigating the Scatter Market Amidst UncertaintyWhether you use TV advertising for customer acquisition, app downloads, site visits, or just increased audience reach, this whitepaper will help you nai...Learn Morewhite paperOTT, Linear TV, or Both? Determining the Optimal Video StrategyThis whitepaper will explain the ideal approach to budgeting across two major sources of premium video inventory: data-driven linear TV and streaming, a...Learn Morewhite paperMake Every TV Ad Impression CountCBS and Simulmedia have partnered to explore the reach and frequency imbalance currently affecting TV advertising in this whitepaper.Learn Morewhite paperHow Legacy Brands Can Compete in a Direct-to-Consumer EconomyIn order to compete in the rising direct to consumer economy, established brands need to capitalize on their strengths while changing how they relate to...Learn Morewhite paperTV Advertising Reach & Frequency ImbalancePreventing reach/frequency imbalance enables you to make your TV ad dollars go further and get better results from your campaigns.Learn Morewhite paperThe Hidden Story Behind TV's Ratings DeclineThis guide for marketers offers an analysis of TV viewing data at the individual and household level, as well as tips on how to benefit from the results.Learn Morewhite paperAudience-Based Planning vs. Index-Based PlanningWe explore two schools of media planning to help you decide which approach will drive better results for your TV advertising.Learn Morewhite paperWhat Happens When Good TV Campaigns UnderperformDiagnose the performance of your TV campaigns and see how you can evolve your advertising strategy.Learn More
