White papers & eBooks

TV advertising guide to help brand marketers, retailers and other holiday-period advertisers stay top-of-mind with strategic end-of-the-year TV advertising campaigns.

In order to stay ahead of the competition and execute strategically nimble, cross-channel TV advertising campaigns, we’ve created this guide to ensure you make the most of your ad …

Our TV advertising playbook reveals how brands can execute strategic end-of-year campaigns across TV to stay top-of-mind with consumers while outfoxing competitors.

In this playbook, we’ll break down the latest on where the travel business stands and how travel marketers can effectively and cost-efficiently reach them at scale wherever they’re…

Our playbook reveals how TV networks, streaming services, and movie studios can drive awareness, tune-in and box office.

Our video game advertising playbook outlines how brands can successfully engage with the highly valuable gaming audience with TV-quality creative.

Our TV advertising playbook has everything you need to know on how to get started, navigate and scale across linear and connected TV (CTV).

Our tips and campaign blueprint will serve as a helpful guide to how TV can enhance your marketing strategy for Q4, while also preparing you for the New Year.

If you’ve been advertising on TV but need a strategy to attract even more customers to a website or app in a climate of falling ratings and audience fragmentation, or if you’re con…

Whether you use TV advertising for customer acquisition, app downloads, site visits, or just increased audience reach, this whitepaper will help you nail the audience-based strateg…

Download this white paper to learn about the ideal approach to managing your video ad budget across data-driven linear TV and streaming, also know as OTT.

CBS and Simulmedia have partnered to explore the reach and frequency imbalance currently affecting TV advertising in this whitepaper.