white paper
How to Scale on TV Playbook
A Better Data-Driven Approach to TV Advertising
Simulmedia’s end-to-end platform combines the agility and precision of digital with the scale of TV to acquire and inspire the customers that matter most.
Trusted by growth-minded brands
Direct access to 110+ national networks
TV Advertising Reimagined to Achieve Any Business Goal
Whether you want to drive performance or build your brand, you’ve come to the right place.
Learn about our solutions
Drive Performance
We're not focused on finding the cheapest impressions. We're obsessed with testing, learning and optimizing to efficiently produce the best results.
LEARN MORE
Build Your Brand
Your target audience is watching TV. We'll help you maximize the reach of your campaign so you stay top of mind.
LEARN MORE
Everything You Need in One Closed-Loop TV Platform
TV shouldn’t work in silos. Our end-to-end automated platform ensures we’re driving the best results for your brand, from goal setting all the way through optimization.
Custom audiences for data-enabled planning
Our patented technology predicts what your target audience will be watching on TV and identifies the spots most likely to achieve your business objectives.
Automation unlocks fast activation across 110+ national networks
Network inventory is directly plugged into our platform, allowing us to buy what we plan with precision and ease.
Precise and scalable to ensure your growth
Our smart and fast optimizations drive better results. Our real-time performance dashboard measures the efficacy of your campaign from start to finish.
TARGET & PLAN
Custom audiences for data-enabled planning
Our patented technology predicts what your target audience will be watching on TV and identifies the spots most likely to achieve your business objectives.
ACTIVATE
Automation unlocks fast activation across 110+ national networks
Network inventory is directly plugged into our platform, allowing us to buy what we plan with precision and ease.
MEASURE & OPTIMIZE
Precise and scalable to ensure your growth
Our smart and fast optimizations drive better results. Our real-time performance dashboard measures the efficacy of your campaign from start to finish.
“In digital, there are so many targeting capabilities that just weren't available in TV, but through Simulmedia we're actually able to create audiences based on the traits that we've seen have been successful.”
Steve Hartmann—Head of Integrated Marketing at Experian
“Simulmedia’s unique approach to building audience reach has enabled us to consistently find our core audiences in unique places while driving our costs down and business metrics up.”
Shaun Farrar—Senior Director, Global Media at Monster
“The dashboard was invaluable in helping our team think about the execution of the campaign and what we could prescriptively do to optimize our budget across our marketing programs.”
Robert Tas—Chief Growth Officer at 1-800-Flowers.com
81K
attributed website visits
A vitamin brand acquires more customers by targeting website visitors on TV
67%
lower cost per reach
Choice Hotels gives bookings a boost by maximizing target audience reach
55%
decrease in cost per visit
Experian’s CPV dropped as they filled their funnel with more qualified customers
Who Uses Simulmedia
Brands
From driving performance to building brands, Simulmedia works directly with brands to deliver all their campaign goals.
Agencies
Simulmedia gives agencies a platform and services they can use to win national TV business and provide superior campaign results.
Networks
Attract more advertisers to your network and use Simulmedia’s automation to make planning and buying much more efficient.
Data providers
Advertisers demand more granular, strategic targeting and measurement options. Simulmedia’s data partners give them just that.
