white paper
How to Scale on TV Playbook
Watch TV Perform
Simulmedia’s TV media buying platform leverages TV’s massive reach and the power of data to help brands, networks, and agencies find audiences most likely to take notice, tune-in, and transact.
Integrated with All National Networks for Speed and Flexibility
Build a brand. Drive performance. Or do both.
More than a decade ago, we anticipated the need to make TV more accountable, transparent, and performant. Fast forward to today, we have helped hundreds of clients find millions of new customers more efficiently and with greater precision than ever before.
Learn about our solutionsTrusted by Leading Brands, Networks, and Agencies
Helping advertisers of all types and budget sizes drive better performance and build more durable brand awareness than any other TV solution.
In digital, there are so many targeting capabilities that just weren't available in TV, but through Simulmedia we're actually able to create audiences based on the traits that we've seen have been successful.
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Simulmedia's unique approach to building audience reach has enabled us to consistently find our core audiences in unique places while driving our costs down and business metrics up.
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The dashboard was invaluable in helping our team think about the execution of the campaign and what we could prescriptively do to optimize our budget across our marketing programs.
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An End-to-End Solution to Make TV Advertising Perform
Get the control and flexibility you need to drive awareness, accelerate growth, and measure specific actions – all at guaranteed scale.
Custom audiences for data-driven TV planning
Our patented technology paired with our world-class data partners predicts what your target audience will be watching on TV and identifies the spots most likely to achieve your goals.
Automation accelerates activation across 110+ national TV networks
Fast and flexible TV media buying through direct integrations with all national networks guarantees media delivery, audience reach, and speed-to-air. Network inventory is directly plugged into our platform, allowing us to buy what we plan with precision and ease.
Precise and scalable to ensure your growth
Get real-time reporting on everything from impressions to purchases and optimize quickly across thousands of spots. You’ll get visibility down to the individual spot-level to learn which networks, programs, creatives, dayparts and days of week perform best.
Target & Plan
Custom audiences for data-driven TV planning
Our patented technology paired with our world-class data partners predicts what your target audience will be watching on TV and identifies the spots most likely to achieve your goals.
Activate
Automation accelerates activation across 110+ national TV networks
Fast and flexible TV media buying through direct integrations with all national networks guarantees media delivery, audience reach, and speed-to-air. Network inventory is directly plugged into our platform, allowing us to buy what we plan with precision and ease.
Measure & Optimize
Precise and scalable to ensure your growth
Get real-time reporting on everything from impressions to purchases and optimize quickly across thousands of spots. You’ll get visibility down to the individual spot-level to learn which networks, programs, creatives, dayparts and days of week perform best.
Why Simulmedia?
TV made simple
Your one-stop shop for national TV campaigns. Target, plan, activate, measure, and optimize your TV advertising seamlessly all with one solution. Our team of TV experts are there for you every step of the way.
Predictable reach
Data-driven targeting on TV enables you to move beyond Age/Gender targeting to reach the audience that matters most to you using first and third party data sets in the most efficient way possible.
Speed to performance
We’ve automated TV advertising so you can get on air in as little as 48 hours across national TV. Integration with all Nielsen-rated TV networks allows you to be flexible with your TV investment and optimize effectively.
Scale on TV confidently
Simulmedia’s rapid and robust reporting capabilities ensure you get the utmost transparency on your TV spend’s full-funnel impact and continue to efficiently reach your target audience while balancing performance goals.
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