Services | Pharmaceutical and healthcare TV advertising
DTC Pharma TV Advertising Across Linear and CTV
Reach condition-based patient audiences on linear TV and streaming in one plan, built on 18 years of TV viewership data and HIPAA-compliant data partners. Go beyond age-and-gender demos and plan against the patients your brand actually needs to reach, with privacy and brand safety built in.
Plan, buy and measure DTC campaigns across linear and CTV, with under 10% cross-channel duplication and one report for reach, frequency and outcomes.
Pharmaceutical TV advertising that reaches patients, not just demos
- Whether launching a product, expanding brand visibility, or tracking downstream results like prescription lift and patient engagement, Simulmedia delivers the tools you need to excel in the marketing of pharmaceutical products.
More targeted reach for less spend
Get more cost-effective ad buys through our patented tech that forecasts linear viewership. We’ve secured pre-negotiated scatter market and PMP deals for optimal 60-second ad placement. Using machine learning, we forecast future delivery at the best price, maximizing efficiency. Result: More precise targeting, reduced waste, and lower costs.
Guaranteed delivery to advanced audiences
Receive guaranteed delivery of a patient audience on linear TV, supported by HIPAA-compliant data methods. Marketers can go beyond basic Nielsen age + gender demos and target advanced audiences through our leading pharma data integrations. Marketers can choose their preferred audience data vendor while still receiving guaranteed delivery - we are data provider agnostic!
Abolish ADUs
Consider audience deficiency units (ADUs) a relic of the past: Our patented forecasting and plan optimization algorithms deliver the certainty that your budgets get spent within campaign timelines. 96% of our campaigns deliver within 5% of our forecast, providing unmatched reliability.
Lightning fast TV campaign launches
Cut planning time from over a month to as few as 10 days, and get on air faster through our advanced technology, powered by API integrations with over 250 linear networks and streaming publishers to seamlessly retrieve inventory avails data.
Integrated with leading pharma and healthcare data providers
- Activate condition-based patient audiences on linear and streaming TV with data from IQVIA, PurpleLab, Veeva Crossix, Swoop, OptimizeRx and M3 MI.
DTC pharma CTV advertising, coordinated with your linear buy
Simulmedia plans and buys linear TV and connected TV (CTV) as one campaign, with a single view of who saw your ad on each. Pharma brands and their agencies use it to extend a linear buy onto streaming without paying twice for the same viewers. Key features include:
- Cross-Channel Exclusion: Whether or not Simulmedia activated the linear buy, we can seamlessly run a CTV extension to optimize campaign efficiency by suppressing exposed linear viewers. This ensures a low <10% duplication rate on cross-channel campaigns, guaranteeing broader audience reach while minimizing ad fatigue—a critical consideration for the success of drug advertisements.
- Unified Reporting and Converged Insights: Our Cross-Channel Delivery Report provides a single, detailed view of concurrent linear and CTV campaigns. It delivers insights such as impressions, CPM, total reach, unique reach, and incremental reach—at no additional cost.
Effortless Reach Extension for Optimal TV ROI
Simulmedia gives pharma marketers and their agencies a simple way to extend the reach of an existing TV buy. Our approach complements upfront or existing buys by extending reach to precision-target users who we predict won’t be reached by the original buy. We extend to both linear and CTV, ensuring optimal efficiency and insurance against media commitment uncertainty.
- Precision Targeted TV Extension: Our AI-powered data-driven algorithms forecast and assemble the most efficient complementary media buy, reaching unduplicated patient audiences efficiently.
- Holistic Reporting: Marketers can easily compare multiple buys side-by-side, gaining transparency into impressions, GRPs, frequency, and unduplicated reach driven by both buys.
Additional benefits for every pharma advertising campaign
- By working with Simulmedia, pharma advertisers get many benefits included that would normally cost them more in additional fees with other partners.
Simulmedia's platform delivers planning insights for your pharma campaign. Stay ahead of the competition with in-depth cross-channel frequency and reach analyses of competing drug campaigns to optimize media plans seamlessly across all platforms.
While the industry typically takes months to deliver campaign results, our platform automates post-log processing from various networks within a week of airing. Marketers gain real-time insights into in-flight campaign performance: our platform leverages ACR data to project linear TV delivery.
Simulmedia’s Incremental Lift Studies isolate the impact of linear, CTV, or cross-channel campaigns, avoiding the flaws of traditional attribution and media mix modeling. Breakdowns by audience, daypart, network/streaming app, and creative identify the most effective parts of a media plan.
Easily track web visits and conversion events with our Simulpixel or Google Analytics integration. Place the Simulpixel into your tag manager to measure any web event, and tie outcomes back to your TV campaign. Or import website event data through our Google Analytics integration for seamless tracking.
Featured Resources
white paper
Guide for pharma marketers
Learn how our innovative approach can help you reach the right audience with the right message at the best time, on both TV and streaming.
In a post-pandemic age of heightened consumer engagement with healthcare, brands and advertisers need to know how to best maximize their TV investment.
In order to stay ahead of the competition and execute strategically nimble, cross-channel TV advertising campaigns, we’ve created this guide to ensure you make the most of your ad …
Reach high-response strategic audiences across linear TV, CTV, and games
- Simulmedia’s TV+ platform, with its guaranteed cross-channel inventory and ability to surgically target audiences everywhere they’re watching TV, ensures marketers confidently achieve optimal outcomes through video advertising.
Trust the Experts: Simulmedia's Performance TV® Delivers
- Whether you’re looking for a more streamlined TV buying process, deeper audience insights, or a one-stop shop that up-levels your team in the linear and CTV universe, our Performance TV® offering meets the challenge. We work tirelessly to establish and prove the success of each client’s TV campaign.
Advertisers
Lean on our Performance TV offering to simplify the complex world of TV. Feel secure: the execution of your next TV campaign is in capable, trustworthy hands.
Agencies
Waste less time with cumbersome, manual work. Rely on our Performance TV® offering to run a fully automated TV campaign execution that exceeds your clients’ expectations.
Ready to take TV media planning and buying to the next level?
- Meet our team of linear and connected TV experts today—We’re eager to discuss campaign strategy and ideate ways to make TV more efficient and performant.