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Case Studies: TV Advertising

Case studies on linear and connected TV advertising campaigns.

Recent Case Studies

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How a Data-Driven TV Strategy and Superior Creative Drove Audience Awareness & Online Sales for INNOVO®

TV advertising case study detailing how a FemTech brand efficiently targeted women by pairing a smarter approach to television with compelling, sensitiv...

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How Simulmedia Helped a Premium Department Store Refocus on Cross-Channel TV to Reach New Customers

TV advertising case study exploring how a national department store chain utilized a strategic combination of linear and CTV to reach and convert shoppers.

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How Monster Reached New Jobseekers Cross-Channel With Simulmedia’s TV+® Platform

Faced with better-funded rivals and unprecedented audience fragmentation, online jobs services pioneer Monster turned to Simulmedia's unique TV+ adverti...

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Appliance Manufacturer Enjoys Brand Lift With First Campaign for Signature Product, As Measured by Dynata

Thanks to Simulmedia's unique TV+® cross-channel advertising platform, a global household appliance manufacturer's first TV campaign for its signature p...

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How Simulmedia Drove Incremental CTV Reach for a Financial Services Brand

TV advertising case study highlighting how a leading financial services company reached untapped audiences on CTV thanks to Simulmedia.

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Driving Awareness and App Activity for Streaming Crime Series

TV advertising case study showing how a streaming platform drove targeted awareness for the premiere of its new true crime docuseries on national TV.

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Driving Awareness and App Activity for CTV Platform’s Miniseries

TV advertising case study highlighting how a streaming platform maximized audience reach by bringing an audience-first approach to their TV media buying.

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Experian Gets a Boost by Advertising on TV Like It’s Digital

How Simulmedia helped Experian drive scalable, measurable, cost-effective TV performance and utilized customer insights to target and optimize with TV a...

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Driving Reach and Awareness for Streaming Platform’s Original Series Launch

A streaming platform needed to build awareness and drive viewership for its highly anticipated sci-fi futuristic drama.

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How Data-Driven TV Helped Harry & David Connect Families

How Simulmedia helped a gourmet food brand empower their customer data efficiently with TV advertising to reach consumers looking to show appreciation f...

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How Monster Outsmarts, Not Outspends, Its Competition

How the underdog of online career services is giving the goliaths a run for their money with only a fraction of their budgets.

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How Haven Life “Insures” Growth Through Data-Driven TV Advertising

Haven Life needed a TV advertising solution to maximize the reach of their target audience and scale. Learn how Simulmedia helped in this case stud

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