Case Studies: TV Advertising
Case studies on linear and connected TV advertising campaigns.
Recent Case Studies
How a Data-Driven TV Strategy and Superior Creative Drove Audience Awareness & Online Sales for INNOVO®
TV advertising case study detailing how a FemTech brand efficiently targeted women by pairing a smarter approach to television with compelling, sensitiv...
How Simulmedia Helped a Premium Department Store Refocus on Cross-Channel TV to Reach New Customers
TV advertising case study exploring how a national department store chain utilized a strategic combination of linear and CTV to reach and convert shoppers.
How Monster Reached New Jobseekers Cross-Channel With Simulmedia’s TV+® Platform
Faced with better-funded rivals and unprecedented audience fragmentation, online jobs services pioneer Monster turned to Simulmedia's unique TV+ adverti...
Appliance Manufacturer Enjoys Brand Lift With First Campaign for Signature Product, As Measured by Dynata
Thanks to Simulmedia's unique TV+® cross-channel advertising platform, a global household appliance manufacturer's first TV campaign for its signature p...
How Simulmedia Drove Incremental CTV Reach for a Financial Services Brand
TV advertising case study highlighting how a leading financial services company reached untapped audiences on CTV thanks to Simulmedia.
Driving Awareness and App Activity for Streaming Crime Series
TV advertising case study showing how a streaming platform drove targeted awareness for the premiere of its new true crime docuseries on national TV.
Driving Awareness and App Activity for CTV Platform’s Miniseries
TV advertising case study highlighting how a streaming platform maximized audience reach by bringing an audience-first approach to their TV media buying.
Experian Gets a Boost by Advertising on TV Like It’s Digital
How Simulmedia helped Experian drive scalable, measurable, cost-effective TV performance and utilized customer insights to target and optimize with TV a...
Driving Reach and Awareness for Streaming Platform’s Original Series Launch
A streaming platform needed to build awareness and drive viewership for its highly anticipated sci-fi futuristic drama.
How Data-Driven TV Helped Harry & David Connect Families
How Simulmedia helped a gourmet food brand empower their customer data efficiently with TV advertising to reach consumers looking to show appreciation f...
How Monster Outsmarts, Not Outspends, Its Competition
How the underdog of online career services is giving the goliaths a run for their money with only a fraction of their budgets.