Latest resources
National brand used Simulmedia’s TV+ to prove TV’s ROI, achieving a 101% lift in conversions across linear and CTV
white paper
Why TV Still Wins
TV isn’t legacy. It’s a performance engine. Reach high-value audiences, drive outcomes, and scale growth with data-driven TV advertising.
CTV, Linear TV
Halo Effect Analysis
Halo Effect Analysis - a groundbreaking tool that reveals TV's true impact across your entire media ecosystem.
Bridge Between TV and Digital
The New Media Mix: Why TV Belongs in Your Digital Marketing Stack
Add TV to your growth stack and drive outcomes like web traffic and conversions
Planning & Audience Targeting
Why Growth Marketers Really Need a TV Ads Platform
TV is now a growth engine. With AI-driven platforms like Simulmedia’s TV+, marketers get scale, precision, and performance—just like digital.
Planning & Audience Targeting
How to Scale TV Campaigns Without Losing Control
TV+ solves the flexibility paradox: scale campaigns across linear and streaming with real-time control, deduplication, and outcome tracking.
Holiday Campaign Planning
TV+ Holiday Toolkit: Plan, Launch, and Optimize in One Platform
TV+ campaigns launched in less than 10 days, optimized in real time, and reached millions
From Planning to Action
Beyond Impressions: Why Unique Reach Should Be Your North Star
Most impressions don’t mean impact. Unique reach and deduplication are key to efficient TV ad performance across linear and streaming.
Simulmedia’s new CTV Incremental Lift Report makes it possible to measure the true business impact of your streaming campaigns.
From Planning to Action
Why The Holiday Campaign Race Starts in September
Top brands plan holiday TV buys by September to secure inventory, lower CPMs by 23%, and enable strategic, cross-channel campaign flexibility.
Simulmedia helped an OTC brand reach 90M+ viewers, lift web traffic 274%, and boost ROI 13% with a data-driven, cross-channel Q4 flu season strategy.
Back-to-School & Fall TV Prep
Back-to-School Viewership Trends: What Advertisers Should Know
TV viewership spikes during back-to-school, influencing 8 in 10 shoppers. Smart brands start early with cross-channel campaigns to boost holiday momentum.