Simulmedia’s new CTV Incremental Lift Report makes it possible to measure the true business impact of your streaming campaigns.

Top brands plan holiday TV buys by September to secure inventory, lower CPMs by 23%, and enable strategic, cross-channel campaign flexibility.

Simulmedia helped an OTC brand reach 90M+ viewers, lift web traffic 274%, and boost ROI 13% with a data-driven, cross-channel Q4 flu season strategy.

TV viewership spikes during back-to-school, influencing 8 in 10 shoppers. Smart brands start early with cross-channel campaigns to boost holiday momentum.

Summer TV is booming. With streaming surging and live sports heating up, audiences are watching more, just differently. Advertisers must follow, not pause.

TV remains a key part of pharma’s omnichannel strategy, enhancing reach, targeting, and engagement across linear and CTV. See why it matters in 2025.

Summer TV habits are changing fast. Learn 3 smart ways to reach audiences across linear & streaming. Read the guide and plan smarter with Simulmedia TV+.

Simulmedia announced a strategic partnership with OptimizeRx Corp. to enable the self-serve availability of Micro-Neighborhood® Targeting (MNT).

Developing a robust strategy for CTV advertising is paramount for digital advertising success.. This comprehensive guide delves into the intricacies of crafting a winning strategy …

AI transforms media buying into a fast, precise, and data-driven process. Want smarter campaigns across TV? Discover how Simulmedia TV+ can help today.

Ready to discover the untapped potential of retargeting on connected TV? We cover everything advertisers need to know about this targeting strategy.

Discover what Connected TV (CTV) is and how it's revolutionizing television. Learn about streaming devices, platforms, viewing trends, and why 88% of US households have made the sw…