With travel booming, here are best practicers for marketers trying to reach customers cost-effectively and at scale across linear and CTV.

A Roadmap for Reaching Travel and Tourism Audiences with Cross-Channel TV

Travel Marketing on Cross-Channel TV: A Passport to Success for Advertisers

When it comes to understanding local consumers and advertisers, glitzy events can't compare to industry events in local markets around the country.

Why the Ad Industry Should Think Globally, But Meet Locally

Simulmedia, the leader in truly cross-channel TV advertising, welcomed Jon Steinlauf, Chief U.S. Advertising Sales Officer for Warner Bros. Discovery, to Simulmedia's Board of Directors.

Simulmedia Welcomes Jon Steinlauf, Warner Bros. Discovery Chief U.S. Advertising Sales Officer, to Its Board of Directors

As Wall Street forces digital consumer platforms to readjust the cost-per-acquisition that they can pay, performance media spend may follow suit.

Will Big Tech's Wall Street Fortunes Impact Performance Media Spend?

To build a successful new ad-supported business, Netflix needs to put strategy first and not be afraid to take plenty of risks.

How Netflix Can Win With Both Advertisers and Viewers

A winning strategy for CTV advertising should emulate 1990s sell-side ad servers and transparent ad networks more than programmatic, banner-built ad tech.

For a Lucrative Future, CTV Advertising Must Look to the Past

The 2022 TV upfront presentations took a wrecking ball to the traditional TV industry, putting streaming and live sports front and center, while minimizing the classic prime-time TV schedule. 

TV Upfronts 2022: Top Takeaways From a Week Like No Other

How Monster Reached New Jobseekers Cross-Channel With Simulmedia’s TV+® Platform

Brand advertisers and buyers at the 2022 TV Upfronts will be confronted by a radically different cross-channel landscape where the only certainty may be uncertainty. 

The Year of Holistic Buying: How TV Advertisers Should Approach the 2022 May Upfronts

In an age where $68 billion of digital ad spend is lost annually to fraud, the advertising industry needs new compliance regulations and more fearless researchers to protect our business.

How Our Industry Can Prevent Digital Ad Fraud From Getting Even Worse

We explored media buying trends, new measurement tools, and the future of cross-channel TV advertising with industry leaders in Atlanta.

Media Industry Leaders on the Changing Tides of TV Advertising

CEO Reed Hasting wasn't wrong to resist exploring an ad-supported tier Netflix -- now the company may never be the same again.

Will a Pivot to Advertising Fundamentally Change Netflix?

Attending in-person events like ANA Brand Masters unlocks opportunities to engage with ad industry leaders that virtual events can't compete with.

No Substitute to Learning From Marketing Leaders In-Person at Industry Events

As the possibility of another recession looms, brands and advertisers may be especially hit hard. Weathering the storm will require a strategy based on flexibility.

How Brands and Advertisers Can Pivot If a Recession Comes

Google positions itself in the media driver's seat with an announcement of ad-supported free streaming of over 4,000 shows on YouTube.

Google Takes Aim at TV Ad Budgets With Free Shows on YouTube

Impression pools damage long-term consumer sentiment for both the advertiser and the brand. So it's concerning that they're becoming a standard part of the connected TV ad world.

Advertisers Swim in CTV Impression Pools at Their Own Risk

Appliance Manufacturer Enjoys Brand Lift With First Campaign for Signature Product, As Measured by Dynata

Now more than ever, Ukraine needs the international community's attention. We recommend a way for tech industry professionals to support the country's people in their time of dire need.

How the Tech Industry Can Take Action to Support Ukraine

Simulmedia is providing an open platform for best-in-class third parties to help deliver a seamless end-to-end solution for truly cross-channel TV advertising.

Simulmedia Announces Open Platform to Unify Audience Targeting, Measurement and Attribution for Truly Cross-Channel TV Advertising

Running businesses through the pandemic has taught us a tremendous amount about employees' values and needs. As leaders make pivotal back-to-work decisions, companies must adopt a team-based mentality to succeed. 

The Future of Work Is Flexibility -- and Togetherness

At the IAB Annual Leadership Meeting, industry leaders discussed the convergence of core TV ad industry issues of today and those of tomorrow, in an exciting gathering that revived industry leadership relationships.

IAB at the Center of Discussions of TV Advertising's Future

With a number of CTV ad deliveries being counted on TVs when the screen is turned off, checks and balances on viewing data are sorely needed.

Hold CTV Accountable for Ads Delivered to TV Sets That Are Turned Off

Simulmedia's Chief Revenue Officer Lauren Fry was named a Rising Star of Adtech by Business Insider for her outstanding contributions to the TV advertising industry.

Simulmedia CRO Lauren Fry Named ‘Rising Star of Adtech’

Google's CTV ad frequency controls fail to address overexposure where the majority of Americans actually watch TV and where the majority of ads are delivered

Why Google’s CTV Ad Frequency Controls Miss the Big Picture

As alternative media measurements arise to count cross-channel TV audiences, viewers in households without fixed broadband should not be overlooked.

New Media Measurements Must Include Undercounted Viewers

Simulmedia’s unique ability to target audiences across linear and CTV is the culmination of 14 years of bringing a digital approach to TV advertising

Introducing Simulmedia’s TV+®, the Most Advanced Platform for TV Advertising – Ever

Only Simulmedia’s TV+® advertising platform guarantees full audience reach across ad-supported linear and connected TV

Simulmedia Launches TV+®, the Only Truly Cross-Channel TV Advertising Platform

Major players in the world of TV and premium video advertising are clamoring to change media measurement. But first, they must address issues ranging from cross-channel audience overlap to ad-frequency control.

The Biggest Challenges Facing Cross-Channel TV Measurement

How We Drive Viewership for Entertainment Marketers: Our Playbook For Tune-In and Theatrical Campaigns

Even with fewer attendees due to the pandemic, CES 2022 was still the place to be for anyone who cares about where consumer technology is going.

CES Still the Place to Be to Glimpse TV and Advertising’s Future

Reach and Reward: How Brands Can Win With Gamers

An innovator in the TV and video space, Dina M. Roman joins Simulmedia to lead the Sales team, drive new business and implement expansion plans for current customers.

Simulmedia Appoints Dina M. Roman to Lead Sales Team

Web3 adtech won’t be about building massive databases and squeezing out bigger and bigger margins from the advertising supply chain. It will be about open solutions that are good for both users and marketers.

How Web3 and Crypto Adtech Will Put Users in Control

We salute Steve Simon and the Women’s Tennis Association for doing the right thing by standing up for Peng Shuai and sexual assault victims everywhere.

Ace of the Year: A Profile in Courage On and Off the Court

We predict the biggest media and technology trends of 2022, including society confronting a future where everyday life is increasingly controlled by ad-supported tech companies.

Apps, Adtech, and Access: Forecasting 2022’s New Normal

As a new era dawns for linear and connected TV, we look back at some of our biggest stories of 2021 about television, advertising and technology. 

20 for ’21: Our Must-Read Posts of the Year About Cross-Channel TV

Should our developers abandon Selenium WebDriver in favor of the single-language testing tool Cypress? The only way to find out was to write tests and wait.

Challenges of Switching From Selenium to Cypress

No advertiser should be channel-first when they can build campaigns across TV, streaming and embedded digital video in an integrated, automated and optimized fashion.

Why Video Advertising Must Put Customers First, Not Channels

Political disagreement is essential to a liberal democracy. What is not good is when they become so dramatic that both sides Balkanize around otherwise non-political issues. We can change that together.

The 3 Keys to Finding Common Ground in a Polarized Country

What you need to consider as you explore launching an advertising campaign on linear or CTV.

How to Select an Advertising Agency for TV Ads

New to advertising on cross-channel TV? This how-to guide will take you through the steps to launching your first linear and CTV ad campaign.

How to Create a TV Ad and Launch Your First Campaign 

Learn more about how to measure the effectiveness of your TV advertising campaigns.

Measuring TV Ad Effectiveness and Attribution With Total Transparency

Learn about the many advantages of cross-channel TV advertising, combining both connected TV and linear.

How Cross-Channel TV Advertising Can Create a Holistic Approach

Learn more about the different approaches to TV audience targeting and planning.

What Advertisers Should Know About TV Audience Targeting and Planning 

When creating a TV ad campaign, make sure to consider the costs associated with the creative, which is a key driver of advertising success or failure.

How Creative Drives and Impacts TV Ad Production Costs

What are some of the inventory and pricing options for TV advertising? Learn about national vs local, ad length, and direct response vs general market.

What Are the Inventory and Pricing Options Included in TV Advertising Costs?

Learn more about the relationship of reach and frequency in TV advertising as well as some advice on how you can ultimately reduce the risk of extra costs.

What You Should Know About TV Advertising Reach and Frequency

What are the differences between connected TV (CTV) and linear TV? Find out why both should be in your cross-channel advertising playbook.

CTV vs. Linear TV: Why Both Should Be in Your Cross-Channel Playbook

DTC companies like Dollar Shave Club have a history of disrupting the legacy retail experience. But to become one of the few brands that matter in their category, they must turn to linear TV, CTV, and digital video.

How Direct-to-Consumer Brands Can Grow With Scaled Video

The Cross-Channel TV Playbook: How Marketers Can Unlock Audiences on Linear and Connected TV

What does a dual-channel TV future of both streaming and linear mean for the ad business? The implications are significant.

No More Silos: TV Advertising’s Future Is Both Linear and Streaming

As adtech invades the world’s living rooms and media screens, it needs to clean up what it currently does poorly and shift to celebrating consumer value, not unicorn status.

Are We Ready to Entrust Our Lives and Living Rooms to Adtech?

As the Activate Technology & Media Outlook for 2022 makes clear, viewers prefer both traditional TV and ad-supported streaming services. Brands should, too.

Reports of the Death of TV Advertising Are Greatly Exaggerated

Crypto will usher in the next phase of enormous technological disruption and advancement in society and today’s video games foreshadow what the future will hold.

The Future of Media Is Crypto... and Video Games Are Pointing the Way

The costs of digital ads are skyrocketing, so there’s never been a better – or more urgent – time for brands to shift their digital dollars to television.

As Companies Rethink Digital Ads, Cross-Channel TV Provides Solutions

With Amazon now manufacturing its own smart TVs, it seems inevitable that they'll eventually give them away as part of a bundled service of Prime and others of its products.

Why You Should Wait Before Buying Amazon’s New TV

Google’s third-party cookie-blocking has left digital publishers and advertisers struggling to adjust their data strategies to address consumer privacy concerns while still collecting data that helps target ads to the right audiences. Will advertisers on TV and CTV have an advantage?

Cookiepocalypse Now? Not Necessarily for TV Advertisers

If we're lucky, the kerfuffle between Nielsen, the Video Advertising Bureau  and the MRC will kill the GRP as the primary planning, buying and measurement metric for TV advertisers.

The TV Ad Industry’s Chance to Kill the Gross Rating Point Is Finally Here

How Simulmedia Drove Incremental CTV Reach for a Financial Services Brand

It may feel chaotic trying to identify last-minute opportunities to put a bow on Q4 campaigns, but it’s not too late. No matter your TV experience or lack thereof, our guide and campaign blueprint will help your brand make the most of TV advertising during the 2021 holiday season.

Tis the Season to Make a Q4 TV Advertising Plan

Q4 TV Advertising: Guide to the Holiday Season

All of us in advertising and media must continue to grapple with the multi-pronged challenges of an ongoing global pandemic, an increasingly digital world that creates both extraordinary opportunities and frightening disruptions, and greater global interconnectedness.

What We Do In Advertising Matters in a Polarized World

Driving Awareness and App Activity for Streaming Crime Series

There is only one advertising model that recognizes players as true contributors to game economies, turning their time and attention into a valuable currency for them to “spend” on that paid in-game content they covet.

The New Currency for Video Games

Thanks to the success of “Vans World,” we may soon see an explosion of high-quality game experiences brought to players for free, courtesy of brands, on metaverse platforms like Roblox, Fortnite and Minecraft. But will this evolution in advergaming succeed where the original model fizzled out?

Advergaming 2.0 & the Metaverse

This pandemic has proven to us that teams can accomplish extraordinary things working remotely, heavily supported by amazing technological innovations. That said, there are some real gaps in the quality of communication and understanding between electronic and face-to-face meetings.

What’s Lost When Teams Communicate Only By Video?

Nielsen’s TV measurement is not going away. But digital-born players with media measurement products in line with where media consumption and ad spend are going will pick up a lot of new business.

Future of Media Measurement Includes Nielsen... and Others

We’re in the midst of a massive shift from linear TV viewing to streaming video viewing. One would hope that as we enable viewers to watch studio-produced premium content in an on-demand streaming environment, we would also make sure the ad experience mirrors the premium, viewer-controlled content experience.

Putting Viewers First in Video Ad Delivery Needs More Work

In-game advertising is often considered to be a scary proposition. But surveys of console and PC gamers across the top premium and F2P games reveal that over 77% of players welcome the opportunity to convert 15 or 30 seconds of their attention into valuable in-game content and rewards.

Build Video Game Economies by Giving Players What They Want

TV's Power to Perform For Your Brand and Business

If you’re relying solely on digital to meet your needs, you’re not really trying to build a brand, widen the top of the funnel and bring more people through it. That’s where the power of TV and video comes in.

Is Everything You Thought You Knew About TV Outdated?

Meet TV, Your Next Performance Channel (No, Really!)

Mark Zuckerberg has declared that Facebook will reorganize from a social network into a metaverse company within five years. But what, exactly, does metaverse mean? And where does it come from? Let us help you figure it out.

What Exactly Is the Metaverse? Get a 'Crash' Course

Find out how to use TV and video to raise the tide of all your marketing channels with this roadmap for reaching new, high-interest audiences at scale, measuring through-the-line performance and fueling growth for your company. 

How TV and Video Advertising Can Feed the Funnel

Despite all of the massive technological leaps and upheavals over the past 80 years, TV remains the ideal medium for brands to tell their stories, demonstrate their value, sell products and elicit a response from their target audience. We explain the seven reasons why.

130 Billion Reasons Why TV Will Still Matter to Advertisers

Simulmedia fuses time-proven, data-driven insights and machine intelligence to plan targeted TV ad campaigns that help networks and streaming services drive viewers to their programming and subscribers to their apps.

How We Drive TV Tune-In & Streaming Subscribers

Can television win as retailers shift customer-acquisition money from real estate to advertising? Only if it can overcome some big challenges in order to win in an online-commerce-centric world.

Can TV Overcome Its Challenges in an Ecommerce-Centric World?

Simulmedia can reach your audience wherever they are by delivering scaled performance with the speed and precision of digital.

How to Make TV and Video Advertising Work Harder For You

CTV ad spend in the U.S is projected to hit $21 billion in 2021 and to grow almost 30% per year throughout the coming decade to hit $100 billion annually by 2030. So, who wins in this marketplace? Here are our picks.

We Pick the Winners of the $100 Billion CTV Ad Market

A dozen or more video games like Smite with opt-in and rewarded ad formats will soon surpass both linear and ad-supported streaming services in the ability to deliver younger audiences, particularly younger men.

Games Are Ready For a Video Advertising Battle Royale

Companies like Facebook and Netflix must put in-game advertising under the control of the players: specifically, making ads opt-in, skippable and rewarded. Players who watch and interact with ads should be able to shape the experience and share in the revenue they create, not just be money-makers for the platform.

Video Game Ad Experiences Must Put Players in Control

Driving Awareness and App Activity for CTV Platform’s Miniseries

Connected TV ad rates for premium publishers are typically priced from two to six times that of national linear TV ad rates, and the biggest reason is scarcity. How is that possible, you ask? Isn’t everyone today watching streamed content? Shouldn’t there be tons of inventory? Well... yes and no.

Why CTV Ad Rates Have Posed a Costly Challenge

Experian Gets a Boost by Advertising on TV Like It’s Digital

According to Morgan Stanley research, 310 million people globally play console-driven video games on their TVs and PCs every month and 124 million of them play daily for an average of two and a half hours per day -- and almost one-half of that group is in the U.S.

Can Ad-Supported Games Replace Lost TV Ratings?

Driving Reach and Awareness for Streaming Platform’s Original Series Launch

How to Scale on TV Playbook

PlayerWON is the first engagement and monetization platform for free-to-play (F2P) console and PC games that lets players earn valuable rewards in exchange for watching premium brand-sponsored videos.

PlayerWON™ Gives Gamers Control of Advertising

Most of the largest and most dominant CTV services (Netflix, Amazon Prime, Disney+, Apple TV+) still carry no ads and the two larger services that do (YouTube and Hulu ) carry very light ad loads.

AVOD Is Growing But Needs Time to Become Big

DTC brands and performance marketers have been able to win with TV, especially when taking advantage of Simulmedia’s digital approach to the mass medium, which utilizes surgically precise targeting, real-time reporting, advanced measurement, provable cross-channel impact and more.

3 Ways DTC Brands and Performance Marketers Are Winning With TV Ads

A conversation with 1-800-Flowers Chief Growth Officer Robert Tas that touches on the need for marketers to own and control their audience and campaign data. It’s not just essential for driving effective ad campaigns, but is essential to help support all the other functions of the enterprise.

What Marketers Need to Know About Full-Funnel TV Advertising

The TV ad industry is at risk of losing massive market positions from a failure to change legacy products, processes and business models that weren’t previously so badly broken that they had to be fixed.

How TV Must Retool to Avoid a Rerun of That ‘70s Auto Show

From the launch of new ad-supported platforms to crumbling cookies to mega-mergers, we look at the state of TV and video as we enter the second half of the year.

The State of TV and Video: 4 Things to Know at Mid-Year

Games will become the dominant platform for digital activities over the next decade. As a result, games will become one of the most important platforms for advertising and marketing during that time frame as well.

Why Games Will Be the Next Dominant Tech Platform

Nielsen's CTV metric, The Gauge, aims to be the gold standard for both linear TV and CTV measurement. Will it become the gold standard for measuring all of television?

Gauging The Gauge: How Does the Nielsen CTV Metric Measure Up?

The video ad world will change more in the next three years than it has in the past 60. What was built originally as a brand-building channel has evolved into one of the most important customer-acquisition and performance channels available to marketers.

5 Ways Video Advertising Will Radically Change by 2024

Buying TV ads (or food) close in time to your need was unheard of. Buying the specific audiences (or food) you needed each month or week as you needed it was unheard of. Buying at each store (or network) through online comparison tools was unheard of.

What If Your Family Bought Groceries Like Most Brands Buy TV Advertising?

We debunk the most common misconceptions about TV and video advertising around costs, measurement, campaigns goals and more.

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