ResourcesRecent PostsFilter by typeAll typesFilter by topicAll topicsblogSimulmedia Appoints Jon Werther to Lead Operations and Business DevelopmentMedia veteran Jon Werther returns to Simulmedia in a newly created role to lead operations and business development.Learn MoreblogHow Will the Economy Impact the Future of Ad Tech?If the U.S. economy continues to shrink, ad-tech players that aren't well-managed may have plenty of reasons to worry about their futures.Learn MoreblogSimulmedia and TiVo Renew Data-Licensing Partnership to Continue Powering Viewership Insights for TV+®Integrating TiVo’s viewership data into TV+® provides advertisers with a streamlined solution for unlocking the audience insights they need to meet thei...Learn Morecase studyHow Simulmedia Helped a Premium Department Store Refocus on Cross-Channel TV to Reach New CustomersTV advertising case study exploring how a national department store chain utilized a strategic combination of linear and CTV to reach and convert shoppers.Learn MoreblogHow TV Advertising Can Prime Brands for a Fall Full of SalesBrand marketers still have time to lock in their fall TV plans to take advantage of consumer spending and key retail events.Learn Morewhite paperMaximizing the Seasons: A Guide to Cross-Channel TV Advertising in Q3 & Q4Our TV advertising playbook reveals how brands can execute strategic end-of-year campaigns across TV to stay top-of-mind with consumers while outfoxing ...Learn MoreblogThe Future of Ad-Supported Streaming Will Be About Driving Tune-InTo maximize revenue from advertising, streamers must shift from acquiring subscribers to growing audiences and their viewership on a predictable basis. Learn MoreblogWhy Microsoft Won the Netflix Ad Business, and Why It MattersBy selecting Microsoft as the technology and sales partner for its new ad-supported tier, Netflix has remade it into a digital ad player of importance.Learn MoreblogSimulmedia CRO Lauren Fry Named to NYC TV Week’s ‘40 Under 40’Simulmedia Chief Revenue Officer Lauren Fry was recognized as a leading visionary in the TV industry by NYC TV Week.Learn MoreblogWhy Netflix Isn't the Only Big Story in TV and Streaming TodayWhile an ad-supported Netflix dominates media headlines, you may have missed these five more important developments for TV and CTV.Learn MoreblogWhy Power Will Reside with CTV Publishers, Not AdvertisersThanks to scarce inventory, CTV publishers will increasingly seek brand advertisers that guarantee future buys at premium prices.Learn MoreblogWhy the Ad Industry Needs to Be Grounded in Consumer RealityGlitzy events like Cannes Lions are far removed from the lives of consumers on whom brands and advertisers should focus on.Learn MoreLoad More