How Simulmedia Drove Incremental CTV Reach for a Financial Services Brand

It may feel chaotic trying to identify last-minute opportunities to put a bow on Q4 campaigns, but it’s not too late. No matter your TV experience or lack thereof, our guide and campaign blueprint will help your brand make the most of TV advertising during the 2021 holiday season.

Tis the Season to Develop a Q4 TV Advertising Game Plan

Q4 TV Advertising Unwrapped: Your Guide to a Successful 2021 Holiday Season

All of us in advertising and media must continue to grapple with the multi-pronged challenges of an ongoing global pandemic, an increasingly digital world that creates both extraordinary opportunities and frightening disruptions, and greater global interconnectedness.

In a Polarized World, What We Do In Advertising Matters

Driving Awareness and Capturing App Activity for Streaming Platform’s Original True Crime Docuseries Premiere

There is only one advertising model that recognizes players as true contributors to game economies, turning their time and attention into a valuable currency for them to “spend” on that paid in-game content they covet.

The New Currency for Video Games

Thanks to the success of “Vans World,” we may soon see an explosion of high-quality game experiences brought to players for free, courtesy of brands, on metaverse platforms like Roblox, Fortnite and Minecraft. But will this evolution in advergaming succeed where the original model fizzled out?

Advergaming 2.0 & the Metaverse

This pandemic has proven to us that teams can accomplish extraordinary things working remotely, heavily supported by amazing technological innovations. That said, there are some real gaps in the quality of communication and understanding between electronic and face-to-face meetings.

What’s Lost When Teams Communicate Only By Video Conference?

Nielsen’s TV measurement is not going away. But digital-born players with media measurement products in line with where media consumption and ad spend are going will pick up a lot of new business.

The Future of Media Measurement Includes Nielsen… and Many Others

We’re in the midst of a massive shift from linear TV viewing to streaming video viewing. One would hope that as we enable viewers to watch studio-produced premium content in an on-demand streaming environment, we would also make sure the ad experience mirrors the premium, viewer-controlled content experience.

Putting Viewers First in Video Ad Delivery Is a Work in Progress

In-game advertising is often considered to be a scary proposition. But surveys of console and PC gamers across the top premium and F2P games reveal that over 77% of players welcome the opportunity to convert 15 or 30 seconds of their attention into valuable in-game content and rewards.

Build Healthy Video Game Economies by Giving Players What They Want

TV's Power to Perform For Your Brand and Business

If you’re relying solely on digital to meet your needs, you’re not really trying to build a brand, widen the top of the funnel and bring more people through it. That’s where the power of TV and video comes in.

Is Everything You Thought You Knew About TV Outdated?

Meet TV, Your Next Performance Channel (No, Really!)

Mark Zuckerberg has declared that Facebook will reorganize from a social network into a metaverse company within five years. But what, exactly, does metaverse mean? And where does it come from? Let us help you figure it out.

So What Exactly Is the Metaverse? Here’s How to Get a 'Crash' Course

Find out how to use TV and video to raise the tide of all your marketing channels with this roadmap for reaching new, high-interest audiences at scale, measuring through-the-line performance and fueling growth for your company. 

How TV and Video Advertising Can Feed the Funnel

Despite all of the massive technological leaps and upheavals over the past 80 years, TV remains the ideal medium for brands to tell their stories, demonstrate their value, sell products and elicit a response from their target audience. We explain the seven reasons why.

130 Billion Reasons Why TV Will Continue to Matter to Advertisers

Simulmedia fuses time-proven, data-driven insights and machine intelligence to plan targeted TV ad campaigns that help networks and streaming services drive viewers to their programming and subscribers to their apps.

How We Drive TV Tune-In and Streaming Subscriptions

Can television win as retailers shift customer-acquisition money from real estate to advertising? Only if it can overcome some big challenges in order to win in an online-commerce-centric world.

Can TV Overcome Its Challenges in an Ecommerce-Centric World?

Simulmedia can reach your audience wherever they are by delivering scaled performance with the speed and precision of digital.

How to Make TV and Video Advertising Work Harder For You

CTV ad spend in the U.S is projected to hit $21 billion in 2021 and to grow almost 30% per year throughout the coming decade to hit $100 billion annually by 2030. So, who wins in this marketplace? Here are our picks.

We Pick the Winners of the Coming $100 Billion CTV Ad Market

A dozen or more video games like Smite with opt-in and rewarded ad formats will soon surpass both linear and ad-supported streaming services in the ability to deliver younger audiences, particularly younger men.

Games Are Ready to Join the Video Advertising Battle Royale

Companies like Facebook and Netflix must put in-game advertising under the control of the players: specifically, making ads opt-in, skippable and rewarded. Players who watch and interact with ads should be able to shape the experience and share in the revenue they create, not just be money-makers for the platform.

Video Game Ad Experiences Must Put the Players in Control

Driving Awareness and App Activity for CTV Platform’s Original Miniseries Launch

Connected TV ad rates for premium publishers are typically priced from two to six times that of national linear TV ad rates, and the biggest reason is scarcity. How is that possible, you ask? Isn’t everyone today watching streamed content? Shouldn’t there be tons of inventory? Well... yes and no.

Why CTV Ad Rates Have Posed a Costly Challenge

Experian Gives its Product a Boost by Advertising on TV Like it’s Digital

According to Morgan Stanley research, 310 million people globally play console-driven video games on their TVs and PCs every month and 124 million of them play daily for an average of two and a half hours per day -- and almost one-half of that group is in the U.S.

Game Changer: Why Ad-Supported Video Games May Help Replace Lost Linear TV Ratings

Driving Reach and Awareness for Streaming Platform’s Original Series Launch

How to Scale on TV Playbook

PlayerWON is the first engagement and monetization platform for free-to-play (F2P) console and PC games that lets players earn valuable rewards in exchange for watching premium brand-sponsored videos.

PlayerWON™ Is Ready to Give Gamers Control of Advertising

Most of the largest and most dominant CTV services (Netflix, Amazon Prime, Disney+, Apple TV+) still carry no ads and the two larger services that do (YouTube and Hulu ) carry very light ad loads.

AVOD Is Growing But Needs More Time to Become Big Business

DTC brands and performance marketers have been able to win with TV, especially when taking advantage of Simulmedia’s digital approach to the mass medium, which utilizes surgically precise targeting, real-time reporting, advanced measurement, provable cross-channel impact and more.

3 Ways DTC Brands and Performance Marketers Are Winning With TV Ads

A conversation with 1-800-Flowers Chief Growth Officer Robert Tas that touches on the need for marketers to own and control their audience and campaign data. It’s not just essential for driving effective ad campaigns, but is essential to help support all the other functions of the enterprise.

What Marketers Need to Understand About Full-Funnel TV Advertising

The TV ad industry is at risk of losing massive market positions from a failure to change legacy products, processes and business models that weren’t previously so badly broken that they had to be fixed.

How the TV Industry Must Retool to Avoid a Rerun of That ‘70s Auto Show

From the launch of new ad-supported platforms to crumbling cookies to mega-mergers, we look at the state of TV and video as we enter the second half of the year.

The State of TV and Video: 4 Things to Know at Mid-Year

Games will become the dominant platform for digital activities over the next decade. As a result, games will become one of the most important platforms for advertising and marketing during that time frame as well.

Why Video Games Will Be the Next Dominant Tech Platform

After several years of attempts to measure the Connected TV universe, with mixed results, Nielsen launched a new metric called The Gauge in mid-June 2021 that aims to become the gold standard of measuring all of television.

Gauging The Gauge: How Does Nielsen’s New CTV Metric Measure Up?

The video ad world will change more in the next three years than it has in the past 60. What was built originally as a brand-building channel has evolved into one of the most important customer-acquisition and performance channels available to marketers.

Five Ways Video Advertising Will Radically Change by 2024

Buying TV ads (or food) close in time to your need was unheard of. Buying the specific audiences (or food) you needed each month or week as you needed it was unheard of. Buying at each store (or network) through online comparison tools was unheard of.

What If Your Family Bought Groceries Like Most Brands Buy TV Advertising?

We debunk the most common misconceptions about TV and video advertising around costs, measurement, campaigns goals and more.

Myth Busters: Debunking the Top 4 Myths about TV and Video Measurement

For all of us who care about the connected TV world, we need to recognize that none of those 80+ million people can be part of it. They represent a massive part of the consumer economy.

Lack of U.S. Broadband Access Is a Problem for Advertisers… and Everyone Else

Roku’s move, which will allow it to deliver dynamic advertising into linear TV programming, makes it clear that the company isn’t planning to sit back and wait for linear TV ad budgets to come to it.

While CTV Grabs Headlines, Roku Heats Up Linear With Nielsen Deal

The acceleration of digitally born trends in retail, gaming and social media is changing our world much faster than any could have anticipated before the pandemic. Dave Morgan shares some picks for summer reading that can help you get a better handle on rapidly changing world of marketing, media and advertising.

Summer Reading for Better Understanding Media… and the Metaverse

How Data-Driven Linear TV Helped Harry & David Connect Families During COVID

Simulmedia is leaning into changes in working norms in the past year by offering flexibility and taking steps to create an amazing employee experience.

Employee Experience at Simulmedia in a Post-COVID World

Monster and Goliath: How Monster Outsmarts, Not Outspends, Its Competition

Learn how disruptive brands like Echelon Fitness are using the power of TV to drive lower-funnel actions like visits and sales, with transparency around metrics that show exactly how ads perform.

How Performance Marketers Are Using TV Ads for the Ultimate Win

How Haven Life “Insures” Growth Through Data-Driven TV Advertising

Attribution For TV Advertising 101

It may feel chaotic trying to identify last-minute opportunities and put a bow on Q4 campaigns, but it’s not too late. No matter your TV experience or lack thereof, this guide and campaign blueprint will help your brand make the most of TV advertising during the holiday season.

Q4 TV Advertising Unwrapped: Your Guide to a Successful 2020 Holiday Season

Four reasons why brands say TV advertising is the most-trusted and effective advertising medium for reaching and acquiring customers.

Why Brands Use TV Advertising to Drive Customer Acquisition

Watch on-demand presentation where we cover how TV, despite its historically slow-to-adapt nature, can capitalize on digital methodologies to deliver better performance, growth, scale, and optimization all through automation.

Doing TV Like It's Digital

Marketing Intern Marissa Guzzo breaks down the most unique Simulmedia internship experience to date. Other interns sound off with their advice.

The Remote Internship: How to Navigate Unprecedented Times as an Intern or Company

Get the latest changes in the linear TV advertising marketplace with our weekly updates on how TV viewing habits are changing.

TV Marketplace Update: The Latest Weekly Viewing Data

TV advertising is a big investment and driving performance means doing it right. We break down 3 strategies.

Three Strategies That Can Make TV Advertising Work for You

Advanced TV’s three flavors - data-optimized, programmatic and addressable - give brands, agencies and broadcasters new and more powerful tools to plan, buy, sell, and measure campaigns.

Advanced TV Ad Targeting: Separating the Wheat From the Chaff

See some of the most common issues with underperforming campaigns.

Four Reasons Your TV Advertising Might Be Underperforming

Simulmedia is excited to announce the extension of our platform to console video games and the hiring of EA's advertising guru Dave Madden.

Simulmedia to Integrate Premium Video Game Ads, Welcomes EA’s Dave Madden to Lead the Efforts

The Sam Guerra Courage & Grit Award is passed on to a more than worthy recipient.

How Courage & Grit Drive Excellence at Simulmedia

Brand marketers who rely on TV to drive awareness and top-of-funnel performance can now apply mobile data to pinpoint consumers for more precise targeting on television and then observe its impact on mobile engagement.

Five Things Mobile Marketers Should Know About TV Advertising

TV campaigns that run on Simulmedia’s ad platform drive more website traffic and app downloads and usage, resulting in more customers for our clients.

What Sports Fans Are Watching When They're Not Watching Sports - Summer 2020

How Simulmedia Helps Brands Optimize for More Site Traffic and App Downloads

Deliver TV advertising results that directly grow your business.

How Brand Marketers Can Become Performance-Minded Powerhouses

Virtually every week, there is another story about major marketers putting their media agency in review. Most of the reviews these days are driven by price, not performance. Marketers -- through their procurement officers -- want lower media prices, and they want to pay lower media agency fees.

Why Marketers Pay the Price If They Don't Prioritize Media Performance

How Strong Brands Drive Growth with Emily Heyward, Co-founder of Red Antler

Simulmedia Drove Daily Viewership for Cable Network’s Programming Block

We dive into the dwindling chance of sports in 2020 and what opportunities brands still have to reach their target audience.

Live Sports No Longer In Your Playbook? Simulmedia Has A Winning Game Plan

Capitalizing on the Growing eCommerce Market with Imran Khan, CEO of Verishop

Navigating the Scatter Market Amidst Uncertainty

Simulmedia CEO Dave Morgan and company address facebooks mishandling of hate speech and the facebook boycott.

Should Social Advertising Be Held To The Same Standards As TV?

OTT, Linear TV, or Both? Determining the Optimal Video Strategy

We welcome Greg Kahn, CEO of the Internet of Things Consortium to discuss connected devices and they can empower during these uncertain times.

How the Internet of Things is Poised to Tackle the World's Toughest Problems

Our very own Brikend Behrami discusses his journey to becoming a software engineer and shares his advice for success in tech.

Cracking the Code: An Engineer’s Advice for Success and Fulfillment in Tech

Set operations like unions and intersections on a collection of data points are useful for a variety of scenarios. We here at Simulmedia also rely on them heavily. However using them on a very large collection presents a significant challenge.

Running Set Operations on Large Data Sets Efficiently

Powering Growth During Dynamic Times and Uncertainty

The last several weeks of TV viewing data have made it clear that consumption has returned to its level pre-COVID.

Simulmedia TV Marketplace Update For June 19, 2020

The Unexpected Boom of Self-Improvement with Babbel's US CEO, Julie Hansen

Year-over-year viewership reveals an increase in weekend viewing in 2020 suggesting watching television has become an alternative to other forms of entertainment effected by the pandemic.

Since We Can't Get Out Like We Used To, Are We Watching TV Instead?

A 7-Step Vision For Improving The Video Advertising Ecosystem

Here’s how traditional providers compete against the speed of Simulmedia’s end-to-end TV advertising platform.

Infographic: Speed to Scale

Viewer Attitudes About News and Advertising Are Changing: What Brands Need To Know

Overall viewing increased significantly starting in mid-March and has nearly returned to the levels seen during the period prior to pandemic-related restrictions.

Simulmedia TV Marketplace Update For June 5, 2020

We stand in solidarity with the Black community, and we are allies in the fight against racism and injustice. We commit to action, both today and going forward, to ensure long lasting change.

We must make a difference

Given massive disruptions in TV viewing associated with COVID-19, media planners are asking us, What’s the optimal balance of spending on data-driven linear and AVOD?

Marketplace Update: The Optimal Balance of Linear TV and AVOD Budgeting

Here’s a glimpse into life at Simulmedia and what makes it so special and worth missing.

10 Things We're Looking Forward to at 401 Park Ave South

A Springboard to Transformation - Evolving Brands for a Post-Pandemic World

We analyzed both the available reach and impressions available to AVOD and data-driven linear TV.

Marketplace Update: Amid Cord Cutting and Canceled Sports, What's the Optimal Video Strategy?

Perspectives that call for marketers to avoid going dark if they can, drawing on a marketing principle that states for every 10 points of extra share of voice, a brand will achieve .5% of market share gain.

Why This is a Once-In-A-Generation Opportunity to Gain Market Share

With all of the changes in TV viewing habits, including cord shaving, cord cutting, and the emergence of more over-the-air networks, we investigated how much reach brands and agencies should expect from two approaches to smart scatter TV advertising.

Quantifying Audience Reach of Data-Driven Linear TV and AVOD

Five perspectives from past Simulmedia Live guests to take to heart (and to your CMO) when mapping out your Q3 plans.

The Five Advertising Perspectives You Need To Hear Before Planning Your Q3

Livestream covering importance of mastering four key digital skills - strategy, tracking and measurement, programmatic and brand safety.

The Four Digital Skills That TV Buyers Need To Master

Avid viewers of sports on linear TV everywhere are watching a lot of TV. For this week's marketplace update, we've got the data to prove it.

TV Marketplace Update - What Sports Fans Are Watching When They're Not Watching Sports

Our data science team has assembled the latest linear TV viewership data to help advertisers, agencies, and networks understand how habits are changing during the pandemic.

Simulmedia TV Marketplace Update For May 1, 2020

Experiment showing how brands can reach as many, if not more, of The Kentucky Derby audience with their TV advertising this weekend while they watch other programs on TV.

No Derby Day? No Problem. How Simulmedia Can Reach Your Audience Without Live Sports

Brands that are advertising through the pandemic are seeing significantly more digital traffic, compared to those that could be advertising but have chosen not to.

Simulmedia TV Marketplace Update For April 24, 2020

What is Convergent TV? Live with Terry Kawaja, CEO of LUMA Partners

MilkPEP’s CEO Yin Rani joined us to discuss how the nation’s milk producers are responding to the evolving market, and how she’s adjusted marketing, both in terms of creative and media strategy.

How the Milk Industry is Evolving Media Strategy to Meet Rapidly Changing Consumer Demand

Brad Berens, Editor-in-Chief and SVP of the IAB, joined us to discuss how consumer behaviors are changing during the pandemic, and will be permanently changed after this passes.

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