From Linear to Digital: A Look into the Evolving TV Ecosystem

This year's upfronts week was anything but ordinary. We share our top takeaways and forecasts for the advertising industry in the months ahead.

Behind the Curtain: Insights from 2023's Upfront Week

Marketers and advertisers must find reliable ways to measure their connected TV campaigns. Our chief scientist explains why A/B testing with incremental lift studies is a powerful solution. 

How CTV Advertisers Can Better Measure Incrementality

Simulmedia's CEO and founder, Dave Morgan, explains the reasonings behind his upcoming trip to Kyiv and what he plans on doing while there. 

Why I'm Going To Kyiv

What does Tucker Carlson's exit mean for advertisers? We turned to our TV+ platform for answers — here's what we found.

Tucker Carlson’s Exit: What Advertisers Need To Know

It's no secret ChatGPT has taken the internet. by storm. Read on to learn how Simulmedians are leveraging this new technology.

Simulmedians Utilize ChatGPT for Data Analysis

If the Department of Justice's antitrust lawsuit against Alphabet is successful, Google's ad-tech business and its advertising and publisher customers may end up better off.

Will Alphabet Actually Benefit From the DOJ Lawsuit Against Google?

Discover the future of sports and streaming from media all-star David Levy, who joined the Simulmedia Salon to discuss the impact of betting, how to create fan engagement, the growth of destination programming and more.

Why Sports Programming Is a Safe Bet for Streaming's Future

Discover what's really behind the thousands of tech industry layoffs in 2023 and how they will impact a huge range of organizations that didn't put technology first in the past.

How Mass Tech Layoffs May Transform Mainstream Companies

Discover how CTV advertising can help you reach eco-friendly audiences and make a difference on Earth Day. Learn the benefits and how to create effective campaigns.

Connecting with Conscious Consumers: How CTV Advertising Can Help Your Earth Day Campaign

Maximize your beauty brand's reach with CTV advertising during summer. Target engaged viewers, increase ROI, and stand out with interactive & visually stunning ads. Don't miss out on this prime opportunity to connect with consumers.

Summer is the Season for Beauty Brands to Shine with CTV Advertising

Learn how CTV advertising can help you reach recent college graduates during the graduation season. Discover tips on targeting, messaging and more in our latest blog post.

From Campus to Career: How CTV Advertising Can Help You Connect with College Graduates

Discover how to effectively reach moms on Mother's Day through connected TV advertising. Learn about targeting options, creative best practices, and more in our blog.

Connected TV: The Mother of All Advertising for Mother's Day

Unlock the power of CTV advertising to connect with female audiences. Learn how this platform can help you reach women viewers and drive conversions.

Unlock the Power of CTV and Streaming Advertising to Connect with Female Viewers

Maximize your reach during the home renovation season with CTV advertising. Target homeowners effectively, boost your brand and drive conversions with this powerful advertising strategy

Renovating Your Advertising Strategy: Why CTV Is the Key to Home Renovation Success

Discover how Connected TV advertising can give your brand a competitive edge during the Super Bowl. Learn about the benefits of using CTV advertising, how to reach your target audience, and how to measure the success of your CTV campaign. 

The Big Game: How to Score a Touchdown With CTV Advertising

Learn how streaming and CTV advertising can help boost your travel business by reaching potential customers through addressable targeting, deterministic measurement, and campaign flexibility, resulting in higher ROI than other marketing channels.

Journey to Success: How Streaming and CTV Advertising Can Help Travel Marketers

Want to reach fans of Hollywood's biggest night, the Oscars? Learn how CTV advertising can help you target the Academy Awards audience. Discover the benefits and capabilities of streaming and cross-channel TV to make the most of your budget.

Golden Opportunity: How to Reach Hollywood’s Biggest Fans With CTV Advertising

Learn how brands can effectively reach and engage Black audiences through CTV and streaming advertising by understanding the unique consumption habits, preferences, and values of this $2 trillion market segment.

How to Use Streaming and CTV Advertising to Connect with Black Audiences

Learn how CTV advertising can help your Valentine's Day campaign reach your target audience and stand out from the competition with precision targeting and measurable results.

Fall In Love With CTV Advertising This Valentine’s Day

Maximize your tax preparation marketing with CTV advertising. Learn why CTV is a better choice than online, digital, or social advertising, and how it can complement existing strategies. Reach your target audience effectively and cost-efficiently.

Cracking the Code: How CTV Advertising Gives Tax Prep Services the Greatest Return

ChatGPT and other AI bots are revolutionizing the workplace, generating press releases, pitches, financial analysis, and more in just seconds. Companies must adapt to this game-changing technology.

Why ChatGPT's Impact Will Be Bigger Than the Web Browser, Smartphone and Search Engine

Unlock the full potential of your video marketing efforts by incorporating TV and CTV advertising into your YouTube marketing strategy. Learn how to boost reach and drive results with this comprehensive guide.

How CTV Advertising Can Complement Your YouTube Marketing Strategy

Learn how performance advertising on CTV can revolutionize your advertising strategy. Tips on targeting, tracking success, creating compelling ads & optimizing campaigns for maximum ROI.

Leveraging the Potential of Performance Advertising on CTV

Learn where CTV ads run and how to reach the right audience on streaming services, smart TV apps, and on-demand video platforms. Maximize your CTV advertising efforts with our comprehensive guide.

Wondering "Where Do My CTV Ads Run?” Here’s a Guide to Connected TV Advertising Platforms and Options

Stay informed about the privacy concerns that come with CTV advertising. Learn about the data collection and use practices, privacy-enhancing technologies, and regulations that CTV advertisers should have in mind to protect their audience's privacy while effectively reaching them.

Connected TV Advertising and Privacy Concerns: What Every Advertiser Should Know

 Learn strategies to reach a large, engaged audience at scale with CTV advertising through targeting demographics, data-driven optimization, retargeting, influencer marketing & performance measurement. 

Scaling Your CTV Audience: Utilizing Targeted Demographics and Data-Driven Optimization

Discover how to maximize your TV advertising budget & reach your target audience effectively. Learn key factors to consider for determining the right budget for your business.

How Much Should You Spend on TV Ads?

Explore the pros and cons of using a holding company advertising agency for TV & CTV advertising. Learn about the services, expertise, and buying power holdcos offer as well as the potential drawbacks.

Pros and Cons of Using a Holding Company for TV and CTV Advertising

Learn how to navigate TV & CTV advertising when your current agency doesn't handle media buys. Discover the importance of specialized partners, goal setting, strategy development, data and tech, and continuous optimization for successful campaigns.

What to Do When Your Current Agency Doesn't Handle TV or CTV Media Buys

Learn how to optimize your CTV advertising campaigns by understanding the importance of frequency. Discover the key to boosting campaign performance and driving results.

Mastering CTV Advertising through Understanding Frequency

Unlock the full potential of your CTV ad campaigns with our guide on understanding CTV attribution. Learn how it works and its importance for measuring campaign effectiveness.

Understanding CTV Attribution: How it Works and Why it Matters

Maximize your CTV sales with proven strategies. Learn how to increase conversions and drive revenue through targeted advertising, audience segmentation, and more. 

Achieving CTV Sales Lift: Strategies for Success

Learn about the future of TV advertising with Connected TV (CTV) - a new form of TV advertising that combines the reach and engagement of traditional TV with the targeting and measurement capabilities of digital advertising.

Exploring the Benefits of CTV Advertising for Your Business

Instead of serving as high-priced objects of curiosity at showcases like CES, the cutting edge in consumer tech is fully integrated into all aspects of daily life in Asia. 

How the Future of Consumer Technology Arrived Early in South Korea and Japan

Maximize your CTV advertising ROI by hiring a professional to run your campaigns. Learn the benefits of targeting the right audience, optimization, access to advanced tools, cost-effectiveness and time-saving.

Managing CTV Advertising Like a Pro: How Hiring an Expert Can Deliver Better Results

Learn how to effectively reach your target audience and increase conversions with connected TV (CTV) advertising by targeting specific audiences and utilizing retargeting strategies

Crafting a Winning CTV Advertising Strategy for Targeting Specific Audiences

By reaching a wide audience through traditional TV and targeted audiences through CTV and streaming, businesses can effectively increase visibility and recognition of their brand. Here are 20 tips for maximizing brand awareness.

How to Maximize Brand Awareness With TV and CTV Advertising

Learn how to target specific audiences at different stages of the funnel and drive conversions with our comprehensive guide to full-funnel TV advertising best practices.

Full Funnel TV Advertising: Taking TV and Streaming to the Next Level

We explore the key performance indicators (KPIs) that are most commonly used to measure the success of CTV advertising campaigns and how to use them to improve your ad strategy.

Understanding CTV KPIs: How to Measure the Success of Your Connected TV Advertising Campaign

By understanding the key differences between these two platforms, and developing a comprehensive plan, you can effectively reach your desired audience and achieve your marketing objectives.

How to Advertise on Both Linear and CTV

Learn how to boost your reach and drive more sales with a comprehensive TikTok marketing strategy that incorporates TV and CTV advertising. Discover tips for creating a cohesive and SEO-optimized plan.

Enhancing Your TikTok Strategy: How TV and CTV Advertising Can Boost Your Reach

There are several providers that are considered to be the best for ad buying and selling. However, the best one for your business will depend on your specific needs and preferences. 

What Is the Best Platform for TV Advertising?

TV and CTV advertising are powerful tools for increasing brand awareness, consideration, and purchase intent. We review some of the key findings from brand-lift studies and discuss the implications for businesses looking to use TV and CTV advertising.

Brand Lift Studies Prove the Effectiveness of TV and CTV Advertising

Get the inside scoop on ad-supported streaming services from Netflix to Disney+ to HBO Max to Pluto TV and beyond. Learn about the most popular platforms, publishers, and services available, and discover the future of streaming and advertising in the entertainment industry.

Ad-Supported Streaming: A Closer Look 

Learn how to achieve the lowest CPMs in CTV advertising by using interactive video ads and programmatic advertising. Stay ahead of the game with our expert tips.

How to Achieve the Lowest CPMs in Connected TV Advertising

Learn how buying local streaming ads can benefit your business by targeting the right audience, standing out in a crowded market, measuring the impact and being part of the future of advertising.

How Buying Local Streaming Ads Can Benefit Your Business

Maximize your CTV advertising budget by understanding minimum spend levels, targeting the right audience, and optimizing ad creative. Get expert guidance from a reputable CTV advertising partner.

Understanding Minimum Spend Levels for Connected TV Advertising

With programmatic advertising, streaming television platforms use software to automatically match advertisers with ad inventory in real-time. Advertisers can bid on ad inventory in real-time auctions, and the platform will automatically award the ad space to the highest bidder.

How to Advertise on Streaming TV

Learn how to maximize your ROI with smarter TV ad buying. Discover the benefits of using data and technology to make more informed ad-buying and selling decisions. Learn more in our latest blog post.

Elevate Your TV Advertising Strategy with Smarter TV Ad Buying Techniques

Get ahead of the competition with our guide on understanding the different types of creative needed for successful CTV advertising so you can maximize your reach and engagement.

Mastering the Art of CTV Advertising: What Creative Do You Need

Get ahead in back-to-school sales with CTV advertising. Discover how streaming TV can help you reach targeted audiences, boost conversions and improve advertising effectiveness. Learn the latest strategies with our expert tips.

Using CTV Advertising to Make the Grade in Back-to-School Marketing

Discover how CTV advertising can effectively reach the LGBTQ+ community during Pride Month and every month, with insights on opportunities, benefits, and strategies for inclusive and successful campaigns.

Pride 365: Using CTV Advertising to Market to LGBTQ+ Consumers Every Day

Maximize your Father's Day sales with CTV advertising. Learn about the benefits, advantages and how to target specific demographics, deliver engaging interactive ads and measure success in real-time.

Father's Day Why CTV Advertising Is the Hottest Gift for Marketers This Year

Learn how to stay ahead of the competition by uncovering the CTV advertising spend of your competitors. Our guide shows you how to gather data and make informed decisions for your business.

Uncovering the CTV Advertising Spend of Your Competitors: A Guide to Staying Ahead of the Game

Maximize the potential of your summer-related business by using CTV advertising to reach your target audience and drive sales during peak season. Learn how CTV advertising can help you boost your sales and engagement through effective targeting, high-quality video ads, and partnership opportunities

From Grilling to the Great Outdoors: Streaming into Summer With CTV Advertising

Discover how CTV and streaming advertising can help marketers reach March Madness fans outside of the games. Learn how this cost-effective method can increase ROI, deliver targeted messaging, and provide measurable results for your campaign.

Why CTV Advertising Is a Slam Dunk for Brands During March College Basketball

Get the inside scoop on the cost of CTV (Connected TV) advertising for your business. Learn about factors that affect pricing & budgeting tips in our blog

How Much Do CTV Ads Cost?

Learn about the differences between CTV) and OTT and how they impact both consumers and businesses in terms of content delivery, advertising and monetization strategies.

What's the Difference Between CTV and OTT? Understanding the Evolution of Television Content Delivery

Learn how streaming advertising companies use data, analytics and advanced targeting to reach your target audience effectively and efficiently. Discover how to choose the right streaming advertising company for your business.

Streaming Advertising Companies: The Future of Video Advertising

Learn how to navigate CTV landscape, reach highly targeted audience and measure the effectiveness of your campaign in real-time. Get expert advice on how to choose the right CTV advertising expert for your business.

Connected TV Advertising Experts: Navigating the New Frontier of TV Advertising

From the impact of the recession on ad spending to the prospects for Netflix's ad tier, Simulmedia CEO Dave Morgan looks at four big trends shaping the future of TV and streaming. 

What 2023 Will Bring to Media, Advertising and Technology

CTV and streaming are both forms of online video advertising, but they have distinct differences that are important for advertisers to understand, including content delivery, targeting, ad formats, measurement, and future growth.


How Is CTV Different Than Streaming?

As video consumption continues to shift from traditional TV to streaming platforms, advertisers need to understand the differences between CTV and linear TV in order to effectively reach and engage audiences.

How Is CTV Different Than TV?

With tech giants like Amazon and Apple essentially giving away access to video content, there are three ways legacy TV can try to win against subsidized streaming.

How Legacy TV Can Compete With Big Tech's Premium Video Services

Learn about OTT advertising and how it works to target consumers and measure success. Get tips and tricks for effective campaigns on different platforms. Maximize your ROI with our comprehensive guide to OTT advertising.

Understanding OTT Advertising: How Does it Work?

Advertising on connected television is a way for businesses to reach a large audience with targeted, interactive, and measurable campaigns. Here are some strategies and best practices for advertising on connected television.

How to Advertise on CTV 

To effectively reach their targets, marketers need real-time reporting of their audience's viewership behavior and the ability to optimize campaigns in mid-flight.

How Cross-Channel Insights Help Marketers Optimize Their TV & Streaming Advertising

What strategic role will marketers play in harnessing rapid shifts in ad-supported TV and the rise of retail media in 2023 and beyond?

How Marketers Are Riding the Wave of Disruption to Shape the Future

Learn how to create effective advertising campaigns on smart TVs. Target specific demographics, use interactive ads, measure success & utilize the unique features of smart TVs to stand out in the market. 

How Your Business Can Take Advantage of the Potential of Smart TVs

TV media companies accelerated the audience shifts to streaming, losing billions of dollars in distribution fees in the process. Will billions in ad revenue be lost next?

Why Streaming Media Companies Are Sacrificing Market Cap for Cash Flow

Learn about the ins and outs of CTV media, the new way to advertise on streaming platforms, its benefits, challenges and how to navigate in a fragmented market to maximize ROI in this comprehensive guide.

What Is CTV Media? Understanding the Rise of Streaming Advertising

Discover how to effectively plan your advertising budget and make the most of your streaming ad spend with these tips for your best streaming campaign yet.

How Much Do Streaming Ads Cost?

Explore the motivations behind premium video advertising and understand why more businesses are turning to this form of advertising to drive growth. Learn about audience reach, targeting, measuring ROI, brand awareness and more.

What Are the Motivations of Premium Video Advertisers? A Deep Dive

Learn about the benefits of CTV advertising for businesses, including audience engagement, targeting, performance tracking, cost-effectiveness and non-intrusive ad experience, and how they can help you achieve your marketing goals.

What Benefits Do CTV Advertisers Seek and How to Achieve Them

Now that Amazon's AWS is offering turnkey solutions for data clean rooms and analytics, the ad-tech world's profit margins will feel the impact sooner than later.

Will Advertisers Benefit at the Expense of Ad-Tech Thanks to Amazon's AWS?

The UI team at Simulmedia recently made the decision to upgrade its version of Ember, our front-end framework, to utilize Octane, an update that adds myriad new features for cleaner, more effective code.

Simulmedia’s UI Team Upgrades to Ember Octane

To reach the desired audience at the most cost-effective price, here are some best practices and strategies for ad-bidding on both linear and streaming TV.

How to Advertise on Both Linear and Streaming TV

Discover the world of OTT streaming and how it's changing the way we consume TV and movies. Learn about OTT streaming platforms and OTT streaming TV services and find the perfect fit for your entertainment needs. Stay informed on the latest trends and options in OTT streaming industry.

Find the Perfect Fit: OTT Platforms and Streaming TV Services

CTV media buying allows brands to target specific audiences through streaming services. Here are the key considerations, benefits, and best practices.

Navigating the World of CTV Media Buying: A Step-by-Step Guide

Discover the benefits of using CTV and streaming advertising for performance TV advertisers. Learn how addressable targeting, deterministic measurement, campaign flexibility, cost-effectiveness, and audience engagement can help reach your target audience.

What Performance TV Advertisers Need to Know About CTV & Streaming

Learn about the factors that influence TV advertising rates and strategies to make the most of your budget. Discover the pros and cons of TV advertising and how it can benefit your brand.

TV Advertising Rates: Understanding the Costs and Benefits of Television Advertising

The cost of a TV ad can vary widely depending on several factors, such as the time slot during which the ad will air, the viewership of the program, and the length of the ad. 

How Much Do TV Ads Cost?

Get started with video advertising by learning the basics of creating effective campaigns, how to reach your target audience and how to distribute your video ads to maximize your return on investment.

Video Advertising 101: The Basics of Promoting Your Business with Video

Learn why TV advertising is still relevant and how to choose the right TV advertising expert to create a successful campaign. Discover the key to reach your target audience and boost your sales with our expert advice.

TV Advertising Experts: The Key to Successful TV Campaigns

Learn how to navigate the process of leaving a media buying agency that handles your TV & CTV advertising from preparing for the transition to identifying a new agency to continuously optimizing your efforts to ensure desired results.

Breaking Up is Hard to Do: How to Leave the Media Agency that Handles Your TV Advertising

Stay up-to-date on the TV ad market with our comprehensive guide on linear TV and CTV and streaming advertising. Learn about the benefits and challenges of each and the future of the industry.

The TV Ad Market: Understanding the Changing Landscape of Advertising

OTT, or "over-the-top," refers to the delivery of video and audio content over the internet, without the need for a traditional cable or satellite subscription. 

What Does OTT Stand For?

What's at stake if TV and advertising stakeholders don't solve the issue of poorly managed ad frequency? Only the future of the streaming TV business.

Why Is Ad Frequency Such a Huge Problem for Streaming TV?

Understand how TV CPMs are calculated and discover the most cost-effective way to reach your target audience and maximize your return on investment with our expert advice.

TV CPMs: Understanding the Cost of Television Advertising

Simulmedia is leveraging Comscore’s custom viewership segments to drive tune-in promotion everywhere audiences may be watching or streaming.

Simulmedia Partners With Comscore to Further Enable Entertainment Marketers to Reach Target Viewers Across Linear TV & Streaming

The economic landscape will get worse before it gets better, but there are five big things companies can do to prepare and even thrive during an economic downturn.

How Advertisers and Ad Tech Can Survive the Tough Times Ahead

Discover the essential CTV best practices for optimizing your video advertising strategy. From understanding your audience to creating compelling content to measuring results, learn how to make the most of your CTV ad campaigns with these tips.

CTV Best Practices for Optimizing Your Video Advertising Strategy

Online video advertising is one of the most effective ways to reach and engage with your target audience. Here's everything advertisers should know about the strategy and how to make the most of it. 

Online Video Advertising (OLV): A Guide to Boost Your Business Visibility

Streaming TV advertising is on the upswing, but not everyone in the TV, video or digital ad ecosystem will enjoy the spoils. We pick the winners and losers.

Who Will Benefit From Streaming TV Advertising – and Who Won’t?

As streaming services become increasingly popular, streaming advertising has become a crucial part of any business's marketing strategy. Take a look at the basics and how it can benefit your business.


Streaming Advertising: Understanding the Basics

Maximize the benefits of CTV and linear advertising by understanding the differences in performance measurement. Utilize advanced targeting capabilities for a successful video advertising strategy.

Understanding the Differences in Performance Measurement for CTV vs. Linear Advertising

Learn why cross-channel linear and streaming advertising is a more effective strategy than advertising on just one channel. Discover the benefits and tips for creating a successful cross-channel advertising campaign for your business. 

Linear and Streaming Advertising: The Benefits of a Cross-Channel Approach

CTV (Cable TV) is quickly becoming one of the most popular platforms for video advertising. This post will provide you with actionable tips to help you avoid ad repetition and maximize the impact of your CTV advertising efforts.

Breaking the Cycle: Overcoming Ad Repetition in CTV Advertising

Discover the benefits of working with a Transparent TV agency, learn how they provide transparency and accountability in the TV advertising process, and how they can help your business reach the right audience and achieve better results.

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