Latest resources

Not All Reach Is Equal: How to Optimize for Impact, Not Impressions

TV impact comes from reaching new households, not piling impressions on the same viewers. Audience-based planning delivers real growth.

Why Reach Matters

You'll learn how science-based tools make every marketing dollar work harder, because penetration, not loyalty, drives growth.

How does Simulmedia’s data science make TV more predictable?

Data has transformed TV from an unpredictable art into a measurable, predictable growth engine for modern marketers.

Reaching the Next $100 Trillion: Why TV Is the 50+ Growth Channel

$100T in wealth is shifting to adults 50+. TV remains the best channel to reach this powerful, affluent, and action-driven audience.

101% Lift in Conversions: Measuring TV’s Real Business Impact

National brand used Simulmedia’s TV+ to prove TV’s ROI, achieving a 101% lift in conversions across linear and CTV

Why TV Still Wins

TV isn’t legacy. It’s a performance engine. Reach high-value audiences, drive outcomes, and scale growth with data-driven TV advertising.

Halo Effect Analysis

CTV, Linear TV

Halo Effect Analysis

Halo Effect Analysis - a groundbreaking tool that reveals TV's true impact across your entire media ecosystem.

The New Media Mix: Why TV Belongs in Your Digital Marketing Stack

Add TV to your growth stack and drive outcomes like web traffic and conversions

Why Growth Marketers Really Need a TV Ads Platform

TV is now a growth engine. With AI-driven platforms like Simulmedia’s TV+, marketers get scale, precision, and performance—just like digital.

How to Scale TV Campaigns Without Losing Control

TV+ solves the flexibility paradox: scale campaigns across linear and streaming with real-time control, deduplication, and outcome tracking.

TV+ Holiday Toolkit: Plan, Launch, and Optimize in One Platform

TV+ campaigns launched in less than 10 days, optimized in real time, and reached millions

Beyond Impressions: Why Unique Reach Should Be Your North Star

Most impressions don’t mean impact. Unique reach and deduplication are key to efficient TV ad performance across linear and streaming.