Why Growth Marketers Really Need a TV Ads Platform

You need TV in your advertising mix whether you’ve realized it or not. TV is no longer a “nice to have” or a legacy branding channel. It’s as essential as digital or paid social, and if you’re not using it, you’re already behind competitors who are.

Today’s TV isn’t what it used to be. It’s not about waiting weeks for ratings. Modern TV platforms are AI-powered, data-driven, and outcome-focused. You can plan, launch, and optimize campaigns with the same agility you expect from Google Ads, complete with real-time insights and measurable results.

TV is no longer just a brand channel. In the hands of a growth marketer, it’s a performance engine that drives measurable scale.

Let us show you how the right TV platform can unlock your next stage of growth.

TV Captures What Other Channels Can’t: Full Attention and Emotional Impact

TV commands what other media can’t: undivided focus, full-screen creative, and shared emotional impact. With sight, sound, and motion, it fills the room — and the viewer’s attention — offering a canvas that no digital banner or social feed can match. Even in a second-screen world, where 86% of internet users multitask while watching TV, it still dominates the foreground, delivering the highest ad completion and recall rates across platforms.

Beyond attention, TV is often a shared experience — families on the couch, friends catching a game, or roommates streaming together. Those collective moments build emotional memory structures that strengthen brand associations long after the ad ends.

Simulmedia’s TV+ takes this further, helping growth marketers not only deliver ads but also understand where attention was truly earned, so they can scale what works, not just what ran.

It's Measurable, Targetable, and Scalable

TV advertising is no longer just about reach and reputation; it's a performance channel. Today’s AI-powered platforms, such as Simulmedia’s TV+, bring data precision and real-time feedback to what was once a one-directional medium. Brands aren’t relying on delayed ratings or post-campaign surveys. They’re measuring outcomes tied directly to business impact.

With HIPAA-compliant and condition-based targeting (especially critical for pharma, finance, and other regulated industries), marketers can reach exactly the audiences they care about without waste. TV+ unifies insights across linear and CTV, showing deduplicated impressions, reach, and performance in a single view. This helps advertisers understand not just what they bought, but what worked, and how to adjust mid-flight.

Data from TV+ Platform

And while social platforms continue to face trust and transparency challenges, TV remains a brand-safe, premium environment—delivering authority, attention, and measurable impact. It’s both scalable and strategic.

From Brand to Performance: Growth Teams Are Rewriting the TV Playbook

Growth marketers aren’t just building awareness. They’re expected to deliver results. Today, TV must perform like a growth channel, not just a branding tool.

Simulmedia’s TV+ delivers full-funnel measurement that goes beyond impressions. For example, a global credit company used TV+ to isolate the true impact of its national linear campaign, uncovering a 62% lift in incremental app installs directly tied to TV exposure.

Data from Simulmedia’s Incremental Lift Study

Real-time optimization and in-flight adjustments provide TV+ with the agility of digital performance marketing, applicable to both linear and CTV. No more waiting for post-campaign reports or juggling fragmented dashboards. TV+ gives growth teams a unified, outcome-driven view across Hulu, Roku, and every major platform so they can act faster, spend smarter, and prove ROI.

Simulmedia Makes TV Work Like a Growth Channel

TV advertising is no longer limited to big-budget awareness plays. With TV+, growth teams can approach TV like Meta or Google: test, learn, scale, and repeat. The platform turns TV into a true performance engine, combining creative rotation, budget optimization, and audience insights in real-time.

TV+ gives marketers everything they need to make fast, informed decisions: cross-channel reports, delivery snapshots, and unified metrics across linear and CTV. Instead of juggling fragmented dashboards, you get a single source of truth with impressions, reach, frequency, and outcomes all in one view.

The result: TV becomes another growth lever - scalable, measurable, and built for performance.