Simulmedia is a TV and video game advertising company that provides optimized content and analytics to its customers projected from a data set based on tens of millions television viewers (“TV Viewership Panel”). Simulmedia does not independently collect any data directly from consumers, nor does it sell any information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Instead, Simulmedia licenses data from reputable third-party sources (“Data Vendors”) pursuant to agreements which ensure that all of the data provided to Simulmedia, including data in its TV Viewership Panel, is provided on an anonymous and deidentified basis, and does not contain personally identifiable information such as an individual’s name, date of birth, postal address, email address, telephone number, passport number, or social security number. Each Data Vendor represents and warrants that it has complied with all applicable laws and regulations, as well as its own privacy policies, in the collection and the provision of such data to Simulmedia.
Simulmedia associates unique household identifiers with its TV Viewership Panel. Simulmedia uses external, independent third-party safe havens to match different datasets, such as demographic attributes or purchase information, to its TV Viewership Panel. Because of its strict procedures preventing reidentification, and the use of third-party safe havens, Simulmedia has no way of ascertaining what data relates to any particular household or consumer. Simulmedia also maintains technical safeguards that prohibit and prevent any data from being decompiled, reidentified, reverse engineered or otherwise so as to identify the particular household in its Viewership Panel. Simulmedia’s policies and procedures are also designed to prevent any inadvertent release of deidentified information.
For video game content and ad delivery, Simulmedia’s playerWON platform acts as a data processor for its game publisher partners. It does not control consumer data and only collects and retains data for limited purposes and time periods as required for data processing in strict accordance with its agreements with game publisher licensors of the playerWON platform and their user licenses.
From time to time, Simulmedia may receive internet protocol addresses from third party clients (“IP Addresses”). These IP Addresses are not associated with any personally identifiable information and do not identify or link to any particular consumer or household. Simulmedia maintains these IP Addresses for a limited period of time in a privacy compliant manner solely for the purpose of measuring the impact of an advertisement on web traffic on behalf of third-party clients. Simulmedia promptly deletes the IP Addresses following the completion of these client analytics.
Client Analytics Based on Simulmedia Licensed Data
All TV data analytics provided by Simulmedia to customers (through Simulmedia or through a Simulmedia partner) that are based on data received from our Data Vendors are provided in a deidentified form, and do not contain any personally identifiable information, nor is any household level TV viewing information ever provided to Simulmedia customers. As an added protection, Simulmedia also requires that its clients represent and warrant that they will not associate any personally identifiable information with data analytics provided by Simulmedia.
Simulmedia is committed to the security of its datasets and we use appropriate technologies and procedures to protect our data. Our information security practices, including administrative, technical and physical safeguards, are designed to ensure that our Vendor Data is protected. In addition, Simulmedia communicates our privacy and security guidelines to all employees and ensures that they are strictly enforced throughout the company. We continually strive to update our policies and procedures in order to continually improve safeguards for the protection of any data maintained at Simulmedia.
Simulmedia’s Data Vendors – California Consumer Privacy Act
Simulmedia receives deidentified household-level data from its TV Viewership Panel Data Vendors, to which it may append other data (such as demographic attributes or purchase data) through third party safe havens. Deidentified household data used by Simulmedia in providing data analytics to clients will only include households from Data Vendors comprising the Simulmedia TV Viewership Panel. Simulmedia cannot determine whether it maintains data on any particular household or individual because of the deidentified manner in which TV Viewership Panel data is licensed to Simulmedia. If you are a California resident, you can visit the following websites to determine if these present and/or historic Simulmedia TV Viewership Panel Data Vendors have information related to you:
If you elect to opt out of the collection of information by these TV Viewership Panel Data Vendors, Simulmedia will no longer receive deidentified (or any other) data regarding your household from these Data Vendors.
If your household is not included in the TV Viewership Panel Data Vendors listed above, or if it is and you exercise opt out rights through the foregoing links, information regarding your household will not be provided to Simulmedia by its Data Vendors.
Simulmedia also works with companies that capture anonymous or de-identified data and create custom reports based on the aggregate of consumers' online browsing activities. We may also link consumers’ various devices. This allows us to deliver consistent services to our clients, their service providers, and other platforms. Simulmedia cannot determine whether it maintains data on any particular household or individual because of the deidentified manner in which this data and services are licensed to Simulmedia. If you are a California resident, you can visit the following websites to determine if these present and/or historic service providers to Simulmedia have information related to you: