Enhance Your Strategy with TV+ Planning Insights!
Access advanced audience insights, benchmark competitors, and uncover new opportunities - all for free. Revolutionize your TV advertising now!
Launch and scale your linear and connected TV campaigns fast and efficiently with Simulmedia's TV+® platform. TV+ has direct integrations with over 250 linear and CTV networks, including every single ad-supported Nielsen-rated network. Our direct deals with top CTV publishers means your supply path is fully optimized, and you don't have to worry about ad fraud.
Simulmedia's customers also directly benefit from our relationships with best-in-class audience targeting, measurement and attribution providers. Together, our inventory and publisher partnerships, coupled with the TV+ platform, provides a seamless end-to-end solution to plan, buy, measure, and optimize across your linear and CTV campaigns.
Attribute your mobile app installs to your linear TV ad spend.
Incorporate custom segments based on viewership behavior to target and activate audiencess across both data-driven linear and streaming TV without duplication.
Understand the awareness lift delivered by your linear TV campaign and how your creative/messaging is resonating in-market.
Access privacy-compliant data matching for targeting across linear and Connected TV using Experian’s third-party Safe Haven.
Assess the impact of your TV ad spend on in-store foot traffic and in-store purchases.
Leverage your existing usage of Google Analytics to gain intelligence on how TV drives site activity.
Utilize Auto Content Recognition (ACR) Data to understand audience viewing behaviors to build campaigns that align with the way that your audience watches TV.
Measure campaigns across linear and Connected TV as well as attribution for site visits, sales, subscriptions, downloads and other key business performance metrics.
Access linear TV ad occurrence data.
Understand the linear TV viewership behavior of your mobile users and the impact of your TV ad spend on app activity.
Unlock data sets for audience targeting across linear and Connected TV, including your first-party, third-party or syndicated data.
Utilize survey-based consumer behavior data for audience target creation integrated into the TV currency.
Access linear TV demographic data and behavioral insights for targeting and measurement.
Utilize household-level data to create proprietary first-party and third-party audience segments.
Utilize TruAudience segments to reach demographic, behavioral, and interest-based TV viewers across over 80M U.S. households across linear and Connected TV.
Access the ADvantage XP platform to measure the effectiveness of linear and CTV advertising with real-time insights into reach and frequency, unduplicated reach and performance outcomes.