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a
ACR (Automatic Content Recognition)
Addressable TV Advertising
Advanced TV
Amazon Prime Video
Apple TV+
Audiences
AVOD (Advertising-Supported Video on Demand)
c
CPM (Cost Per Thousand)
CPRP (Cost Per Reach Point)
CPV (Cost Per View)
CTV (Connected TV)
d
Data-driven Linear
DSP (Demand-Side Platform)
f
FAST (Free Ad-Supported Streaming TV)
g
GRP (Gross Rating Point)
h
HBO Max
Hulu
i
Impression
m
Media Buying
MVPD (Multichannel Video Programming Distributor)
n
Netflix
o
OTT (Over The Top)
p
Paramount+
Peacock TV
Pluto TV
Programmatic Advertising
Prospecting
r
Rating
Reach
Remnant Advertising
Retargeting
s
Scatter Market
Share
Smart TV
SSP (Supply-Side Platform)
Streaming Service
Streaming TV
SVOD (Subscription Video on Demand)
t
Tubi
TV Attribution
TVOD (Transactional Video on Demand)
u
Upfront
v
vMVPD (Virtual Multichannel Video Programming Distributor)
VOD (Video on Demand)
y
YouTube TV