Transparency is needed for a healthier TV ecosystem. Read the Advertiser's Bill of Rights for Transparency in TV.

Glossary

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ACR (Automatic Content Recognition)Addressable TV Advertising Advanced TV Amazon Prime Video Apple TV+Audiences AVOD (Advertising-Supported Video on Demand)

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CPM (Cost Per Thousand)CPRP (Cost Per Reach Point)CPV (Cost Per View)CTV (Connected TV)

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Data-driven Linear DSP (Demand-Side Platform)

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FAST (Free Ad-Supported Streaming TV)

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GRP (Gross Rating Point)

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Media Buying MVPD (Multichannel Video Programming Distributor)

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OTT (Over The Top)

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Paramount+Peacock TV Pluto TV Programmatic Advertising Prospecting

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Rating Reach Remnant Advertising Retargeting

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Scatter Market Share Smart TV SSP (Supply-Side Platform)Streaming Service Streaming TV SVOD (Subscription Video on Demand)

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Tubi TV Attribution TVOD (Transactional Video on Demand)

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vMVPD (Virtual Multichannel Video Programming Distributor)VOD (Video on Demand)

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