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ACR (Automatic Content Recognition)
Addressable TV Advertising
Audiences
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CPM (Cost Per Thousand)
CPRP (Cost Per Reach Point)
CTV (Connected TV)
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Data-driven Linear
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GRP (Gross Rating Point)
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Impression
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MVPD (Multichannel Video Programming Distributor)
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OTT (Over The Top)
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Prospecting
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Rating
Reach
Remnant Advertising
Retargeting
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Scatter Market
Share
Streaming TV
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TV Attribution
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Upfront
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VOD (Video on Demand)