The 3 Keys to Finding Common Ground in a Polarized Country
Political disagreement is essential to a liberal democracy. What is not good is when they become so dramatic that both sides Balkanize around otherwise ...
How to Select an Advertising Agency for TV Ads
What you need to consider as you explore launching an advertising campaign on linear or CTV.
How to Create a TV Ad and Launch Your First Campaign
New to advertising on cross-channel TV? This how-to guide will take you through the steps to launching your first linear and CTV ad campaign.
Measuring TV Ad Effectiveness and Attribution
Learn more about how to measure the effectiveness of your TV advertising campaigns.
How Cross-Channel TV Advertising Can Create a Holistic Approach
Learn about the many advantages of cross-channel TV advertising, combining both connected TV and linear.
What Advertisers Should Know About TV Audience Targeting and Planning
Learn more about the different approaches to TV audience targeting and planning.
How Creative Drives and Impacts TV Ad Production Costs
When creating a TV ad campaign, make sure to consider the costs associated with the creative, which is a key driver of advertising success or failure.
What Are the Inventory and Pricing Options Included in TV Advertising Costs?
What are some of the inventory and pricing options for TV advertising? Learn about national vs local, ad length, and direct response vs general market.
What You Should Know About TV Advertising Reach and Frequency
Learn more about the relationship of reach and frequency in TV advertising as well as some advice on how you can ultimately reduce the risk of extra costs.
CTV vs. Linear TV: Why Both Should Be in Your Cross-Channel Playbook
What are the differences between connected TV (CTV) and linear TV? Find out why both should be in your cross-channel advertising playbook.
How Direct-to-Consumer Brands Can Grow With Scaled Video
DTC companies like Dollar Shave Club have a history of disrupting the legacy retail experience. But to become one of the few brands that matter in their...