Take Your Ads to New Heights with Skybeam
Launch TV campaigns that drive results with Skybeam's intuitive, self-serve platform.
Services overview
Maximize reach and return on ad spend with Performance TV® media planning and buying services
Competitive insights and TV audit
Gain a competitive edge with our free TV audit! Explore insights on your TV campaigns and competitors.
Performance TV® for Advertisers
Leverage Performance TV® for trustworthy, tech-powered TV ad buying services.
Performance TV® for Agencies
Performance TV® is your turnkey one-stop shop to help solve your toughest challenges in TV ad buying.
Performance TV® for Growth Marketers
Accelerate your growth with Performance TV® – the tech-powered solution for data-driven TV ad campaigns that drive results.
Entertainment marketers
Drive awareness, tune-in, app downloads, or ticket sales through TV advertising.
Pharmaceutical Advertising
Elevate Pharma marketing: Targeted TV ads for maximum impact. Explore our services.
PRODUCTS
TV+® media buying platform
TV+ is our AI-powered platform purpose-built for linear and CTV campaigns, enabling rapid planning, activation, and measurement. Access insights, proposals, and complete real-time campaign reporting.
TV+ Planning Insights
TV+ Planning Insights offers free tools to access audience data, assess campaigns, and benchmark competitors, helping you make smarter TV planning decisions.
Skybeam
Skybeam is a self-serve platform that makes it easy to plan, buy, and measure CTV campaigns on premium streaming apps, helping businesses of all sizes grow more effectively.
CHANNELS
Linear TV
With TV+, we leverage data science to help clients reach linear TV audiences with optimal efficiency
Connected TV
With TV+, we help clients reach streamers and drive better outcomes on connected TV
Cross-channel TV
With TV+, we help clients holistically find their strategic audience wherever they are watching TV
Games
With TV+, we help clients extend their reach to the most elusive audience in media with sponsored in-game video
The Advertiser's Bill of Rights: Fostering CTV Transparency and Trust in Advertising
Guide for pharma marketers
Blog
White papers & eBooks
Case studies
Videos and playlists
Advertising glossary
One-sheets
About Simulmedia
Marketers’ trusted partner for driving growth and business performance through TV advertising.
Contact us
Reach out to us with any general questions, including partnership opportunities.
Team
Meet our experts in TV, games, digital media, adtech, data science, finance and more.
Careers
Learn how you can help us make a difference in the world of TV and video advertising.
Partner ecosystem
Browse our linear TV, CTV and data partnerships.
Brandformance TV
The Case for Cross-Platform Planning in the Upfronts
Cross-platform planning is essential in the Upfronts. It reduces duplication, controls frequency, expands reach, and ensures campaigns drive real outcomes.
How Viewer Habits Have Shifted from Primetime to All-the-Time
TV viewing has evolved from shared primetime moments to fragmented, on-demand habits. Simulmedia helps advertisers re-aggregate audiences efficiently.
Streaming Is Growing, But Linear Maintains Its Edge. Here's How to Win with Both
Streaming grows fast, but linear TV still delivers unmatched reach, ad inventory, and trust. Winning campaigns combine both with data-driven strategies.
Why Advertisers Can't Rely on Legacy Metrics Anymore in 2025
Legacy metrics no longer work in 2025. Advertisers need modern tools to measure fragmented media, real outcomes, and make smarter upfront buys
blog
2025 TV is Fragmented — But That’s an Opportunity
In 2025, fragmented TV viewing across linear, CTV, and streaming offers brands precision targeting, data-driven strategies, and deeper viewer engagement.
Why do SSPs (Supply-Side Platforms) Matter in Video Advertising?
SSPs automate how publishers sell TV ad slots, connecting them with buyers in real-time to maximize revenue, reduce manual work, and improve campaign results.
Local TV Advertising. Guideline from Simulmedia
Local TV ad spending is rising, with CTV/OTT projected to hit $2.8B by 2025. It offers precise targeting, cost efficiency, and strong local engagement
How To Lift Performance Across all Marketing Channels with TV Ads
TV ads trigger a halo effect—boosting web traffic, search, and social engagement. Brands see up to +439% conversions with multi-channel impact.
Programmatic Advertising 2025. All You Need to Know
Programmatic TV advertising is the automated buying and selling of television ad inventory using data-driven technology.
First Touch vs Last Touch Attribution. Models Explained
First-touch gives credit to the first interaction; last-touch credits the final one. Both help optimize TV ads but suit different stages of the customer journey.
QR code on TV commercials. How Interactive CTV Ads Boost Conversions
Interactive CTV ads boost engagement with clickable elements, QR codes, and gamification, turning passive TV viewing into measurable, data-driven ad experiences.
Geotargeting 2025. What Is It? How Does It Work?
Geotargeting in CTV ads tailors campaigns to local audiences, boosting relevance and engagement. It improves efficiency, local promotions, and measurable impact.
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