Recent PostsFilter by topicAll topicsblogNavigating Subscription Fatigue: The Rise of FAST Channels in CTV AdvertisingIt’s important to understand the basics behind FAST channels before you buy CTV inventory. We dive into what exactly FAST channels are and how they work.Learn MoreblogUnderstanding and Exploring the Benefits of OTT AdvertisingDiscover the advantages of OTT advertising and understand why it holds significant prominence in the digital advertising landscape.Learn MoreblogUnderstanding Connected TV (CTV): ExplainedConnected TV (CTV) refers to internet-connected devices, including smart TVs, that allow users to stream high-quality video content.Learn MoreblogAdvanced TV vs. CTV: Unveiling the DifferencesExplore the distinctions between advanced TV and CTV, two significant factors that are shaping the TV industry and advertising landscape. Learn MoreblogOTT vs CTV Advertising: What’s the Difference? Learn the difference between OTT (Over-the-Top) advertising and CTV (Connected TV) advertising to understand their unique features in the digital advert...Learn MoreblogUnveiling the Google Video Partners Ad Debacle: A Closer Look at Advertisers' ExperiencesA 202-page research post analyzing Google's advertising practices is making waves in the ad tech world. To better understand this hot topic, we've broke...Learn MoreblogVAST Tags: What CTV Advertisers Need to KnowWhat exactly is a VAST tag? How do they work? We’ll explain everything CTV advertisers need to know about VAST tags in this blog.Learn MoreblogCTV Inventory 101: What Advertisers Need to KnowBuying CTV inventory is anything but straightforward. We explain everything advertisers need to know about CTV inventory in this comprehensive guide.Learn MoreblogvMVPD versus MVPD: Breaking Down the DifferencesUnderstand the basics behind vMVPDs and how they differ from MVPDs before you start buying streaming inventory with this comprehensive blog.Learn MoreblogStream Smarter: The Ultimate Connected TV GuideFrom understanding common terms to learning new tips and tricks, we cover everything you need to stay ahead in the ever-evolving landscape of connected TV.Learn MoreblogFAST vs AVOD: What's the Difference?It’s important to understand the basics behind FAST channels before you buy CTV inventory. We dive into what exactly FAST channels are and how they work.Learn MoreblogUnlocking the Power of Contextual Targeting in Connected TVTap into the potential of contextual targeting in Connected TV. Our blog reveals strategies to maximize engagement, relevance, and ROI. Learn MoreLoad More