Latest Blog Posts & News
TV remains a key part of pharma’s omnichannel strategy, enhancing reach, targeting, and engagement across linear and CTV. See why it matters in 2025.
Master contextual targeting for CTV advertising. Learn how CTV contextual targeting works, benefits, challenges, and best practices for Connected TV campaigns
Planning & Audience Targeting
July TV Planning: 3 Tips to Boost Campaign Performance
Summer TV habits are changing fast. Learn 3 smart ways to reach audiences across linear & streaming. Read the guide and plan smarter with Simulmedia TV+.
Simulmedia announced a strategic partnership with OptimizeRx Corp. to enable the self-serve availability of Micro-Neighborhood® Targeting (MNT).
Developing a robust strategy for CTV advertising is paramount for digital advertising success.. This comprehensive guide delves into the intricacies of crafting a winning strategy …
AI transforms media buying into a fast, precise, and data-driven process. Want smarter campaigns across TV? Discover how Simulmedia TV+ can help today.
Ready to discover the untapped potential of retargeting on connected TV? We cover everything advertisers need to know about this targeting strategy.
Discover what Connected TV (CTV) is and how it's revolutionizing television. Learn about streaming devices, platforms, viewing trends, and why 88% of US households have made the sw…
Viewership Behavior and Trends
Summer TV Tactics for Travel Advertisers
Summer shifts how and when people watch TV - make it work for you. Use Simulmedia’s data-driven tools to win the season. Plan smarter today
Effective TV ads combine precise targeting, audience insights, and impactful content. Align strategies with clear goals for maximum campaign success
Economic uncertainty is the new norm. Marketers must balance brand and performance, use first-party data, stay agile, and partner with accountable platforms.