Latest Blog Posts & News

Summer shifts how and when people watch TV - make it work for you. Use Simulmedia’s data-driven tools to win the season. Plan smarter today

Effective TV ads combine precise targeting, audience insights, and impactful content. Align strategies with clear goals for maximum campaign success

Economic uncertainty is the new norm. Marketers must balance brand and performance, use first-party data, stay agile, and partner with accountable platforms.

This transformation isn’t just about efficiency. It’s about making every impression smarter, more accountable, and more aligned with business outcomes.

Choose the best healthcare marketing software for your needs. Compare leading platforms, features, and compliance capabilities for pharmaceutical advertising.

AI isn’t coming to TV media planning - it’s already here.

Learn how to buy cable TV ads effectively with targeting strategies and metrics

Explore how the 2025 TV upfronts are embracing digital, from CTV and programmatic ad buying to virtual events and data-first ad strategies

Learn traditional TV advertising fundamentals including types, metrics, buying methods and campaign strategies

As streaming services become increasingly popular, streaming advertising has become a crucial part of any business's marketing strategy. Take a look at the basics and how it can be…

TV viewing has evolved from shared primetime moments to fragmented, on-demand habits. Simulmedia helps advertisers re-aggregate audiences efficiently.

Master CTV advertising in 2025 with our complete guide. Learn targeting strategies, platform selection, buying methods, metrics, and real case studies