Latest Blog Posts & News

Audience-based buying, cross-platform guarantees, first-party data, and outcome KPIs are redefining how TV ads are planned, bought, and measured in 2025

Master connected TV targeting with first-party data, retargeting, geolocation and lookalike audiences

Learn about OTT advertising and how it works to target consumers and measure success. Get tips and tricks for effective campaigns on different platforms. Maximize your ROI with our…

Learn the difference between OTT (Over-the-Top) advertising and CTV (Connected TV) advertising to understand their unique features in the digital advertising ecosystem.

Geotargeting in CTV ads tailors campaigns to local audiences, boosting relevance and engagement. It improves efficiency, local promotions, and measurable impact.

In 2025, fragmented TV viewing across linear, CTV, and streaming offers brands precision targeting, data-driven strategies, and deeper viewer engagement.

Cross-platform planning is essential in the Upfronts. It reduces duplication, controls frequency, expands reach, and ensures campaigns drive real outcomes.

TV viewing has evolved from shared primetime moments to fragmented, on-demand habits. Simulmedia helps advertisers re-aggregate audiences efficiently.

Streaming grows fast, but linear TV still delivers unmatched reach, ad inventory, and trust. Winning campaigns combine both with data-driven strategies.

Legacy metrics no longer work in 2025. Advertisers need modern tools to measure fragmented media, real outcomes, and make smarter upfront buys

In 2025, fragmented TV viewing across linear, CTV, and streaming offers brands precision targeting, data-driven strategies, and deeper viewer engagement.

SSPs automate how publishers sell TV ad slots, connecting them with buyers in real-time to maximize revenue, reduce manual work, and improve campaign results.