Latest Blog Posts & News

Local TV ad spending is rising, with CTV/OTT projected to hit $2.8B by 2025. It offers precise targeting, cost efficiency, and strong local engagement

TV ads trigger a halo effect—boosting web traffic, search, and social engagement. Brands see up to +439% conversions with multi-channel impact.

Programmatic TV advertising is the automated buying and selling of television ad inventory using data-driven technology.

First-touch gives credit to the first interaction; last-touch credits the final one. Both help optimize TV ads but suit different stages of the customer journey.

Interactive CTV ads boost engagement with clickable elements, QR codes, and gamification, turning passive TV viewing into measurable, data-driven ad experiences.

Balancing brand and performance marketing is key. Brand builds trust, while performance drives results. Brandformance TV combines both for lasting impact.

TV spot buying includes Upfront (early, premium slots), Scatter (flexible, real-time buys), and Remnant (low-cost last-minute deals). Strategy is key!

TV ads drive the sales funnel: Linear TV boosts broad awareness, while CTV enables targeting, retargeting, and click-to-action for conversions.

Master media planning with a step-by-step guide, key strategies, and data-driven insights to optimize TV ad campaigns across linear, streaming, and digital.

National TV is thriving, with brands spending millions on prime-time ads. Discover why it remains a top advertising choice despite digital competition.

Netflix leads streaming with 282.7M subscribers, expanding ad options with targeted placements, data-driven insights, and new tech for advertisers in 2025

Paramount’s Nielsen deal boosts data-driven ads, but advertisers need deeper insights. Real-time optimization & cross-platform targeting are key to success.