Latest Blog Posts & News

YouTube TV leads with 8M subscribers and 209+ channels, while Hulu + Live TV offers flexible pricing. Both are key ad platforms; Simulmedia TV+ ensures reach.

Broadcast advertising uses TV and radio to reach mass audiences, but managing costs, targeting, and FCC regulations requires precise strategies.

TikTok’s blackout highlights the need for diversified strategies. Combine social media with CTV for resilience, precision, and enhanced audience reach.

Explore 2025's CTV trends: ad spend growth, data-driven marketing, AI innovations, and the Brandformance TV approach shaping the future

Pharma advertising evolves with CTV and data-driven precision, blending compliance, tailored strategies, and cross-platform reach for maximum impact.

Learn how the Hulu + Live TV and Fubo merger reshapes streaming, creating opportunities and challenges for advertisers in a consolidated market.

Simulmedia Hires TV & CTV Ad Research Pioneer Jonathan Steuer as Chief Science Officer

Discover 2024’s streaming trends! From Disney+ to Peacock, see how platforms vie for dominance and adapt to shifting audience shares.

Discover the cost of national TV advertising in 2024, from pricing factors to strategies for maximizing your budget and audience reach.

Learn the costs of TV ad production in 2025 and discover tips to reduce expenses, making TV ads accessible for businesses of all sizes.

Discover why linear TV remains a must-have for advertisers. Explore its role, benefits, and how it drives growth across industries.

Explore 2024 CTV trends: ad-supported models grow, reality TV thrives, and cross-platform ad strategies evolve