Latest Blog Posts & News

Learn how the Hulu + Live TV and Fubo merger reshapes streaming, creating opportunities and challenges for advertisers in a consolidated market.

Simulmedia Hires TV & CTV Ad Research Pioneer Jonathan Steuer as Chief Science Officer

Discover 2024’s streaming trends! From Disney+ to Peacock, see how platforms vie for dominance and adapt to shifting audience shares.

Discover the cost of national TV advertising in 2024, from pricing factors to strategies for maximizing your budget and audience reach.

Learn the costs of TV ad production in 2025 and discover tips to reduce expenses, making TV ads accessible for businesses of all sizes.

Discover why linear TV remains a must-have for advertisers. Explore its role, benefits, and how it drives growth across industries.

Navigate CTV's biggest challenges, from fragmentation to privacy and ad fatigue. Discover strategic solutions for effective, data-driven advertising

SkyBeam is our latest CTV advertising innovation, designed to make high-impact TV campaigns accessible to everyone.

Discover how to advertise on TV effectively, reach your target audience, and drive real results!

Paramount's break from Nielsen highlights rising costs and growing demand for more flexible, cost-effective TV measurement tools

Discover how the VPPA, a law from the VHS era, still impacts CTV advertising today, balancing privacy and ad targeting.

Marketers must shift from a narrow performance-focused mindset to leverage CTV's potential for both brand-building and immediate results.