Latest Blog Posts & News

From Fragmentation to Frequency Capping: Navigating CTV’s Biggest Challenges

Navigate CTV's biggest challenges, from fragmentation to privacy and ad fatigue. Discover strategic solutions for effective, data-driven advertising

Simulmedia introduces Skybeam: A New Era in Streaming Advertising

SkyBeam is our latest CTV advertising innovation, designed to make high-impact TV campaigns accessible to everyone.

How to Advertise on TV: A Practical Guide for Brands

Discover how to advertise on TV effectively, reach your target audience, and drive real results!

Rewriting TV Advertising: A Historical Overview of the CTV Industry

Explore CTV's evolution: from OTT’s start to today’s AI-driven, interactive ads—a timeline of tech shaping the future of targeted TV advertising.

A Rise of Alternative Currencies Era: Paramount's Break with Nielsen and What It Means for the Industry

Paramount's break from Nielsen highlights rising costs and growing demand for more flexible, cost-effective TV measurement tools

Video Privacy Protection Act. Good Omens caused unexpected challenges

Discover how the VPPA, a law from the VHS era, still impacts CTV advertising today, balancing privacy and ad targeting.

How Modern CTV Ad Technologies Drive Better Campaign Performance

Discover how AI-driven ads, automated content recognition, programmatic tech, and privacy-compliant targeting are revolutionizing CTV advertising. Learn the essential innovations d…

The Pitfalls of Performance Obsession in Connected TV Advertising

Marketers must shift from a narrow performance-focused mindset to leverage CTV's potential for both brand-building and immediate results.