Latest Blog Posts & News

The Dark Side of CTV: How to Protect Your Budget from CTV Fraud

Discover how to prevent CTV ad fraud from wasting your ad spend and distorting your metrics with these proactive, industry-tested strategies.

What is Omnichannel Marketing? The Bold Move You Need to Make TV Work for You

Discover how adding TV to your omnichannel marketing strategy can boost engagement, conversions, and brand loyalty."

Dave Morgan Returns as Simulmedia CEO

Company that Pioneered Advanced TV Ads Starting 16 Years Ago, Shifts Back to “Start-up Mode” to Attack Enormous, Fast-Growing CTV Ad Market

CTV's Best-Kept Secret. What is A Data Clean Room

Discover how data clean rooms transform CTV advertising by enhancing targeting, measurement, and privacy for smarter ad strategies.

Understanding the New FDA Rules for Prescription Drug Ads: What You Need to Know

FDA changes to prescription drug ads in 2024: New TV & radio rules require clear, balanced risk info to protect consumers. Compliance by November.

Streaming Predictions: The Future of Connected TV

Explore the future of Connected TV: emerging trends, personalized targeting, and strategies to maximize your CTV ad campaigns.

Best Practices with OTT Metrics. Tips from Pro

Discover the pros and cons of OTT metrics, plus expert tips to optimize your campaigns for maximum effectiveness and engagement.

Top 7 CTV Metrics: Their Pros and Cons

Discover the pros and cons of key CTV metrics like CPM, CPA, ROAS, and more to optimize your advertising strategy effectively.

CTV History: The Evolution of TV Advertising and Its Game-Changing Impact

Discover how Connected TV transformed the advertising game, from linear TV battles for prime time to the rise of CTV's personalized, data-driven strategies

Simulmedia Announces Partnership with M3 MI’s MARS Consumer Health Study to Enable Pharma Marketers

Simulmedia partners with M3 MI to deliver precise, privacy-compliant targeting for pharma marketers, reaching patient and caregiver audiences on streaming TV

Simulmedia debuts cross-channel offering to help pharma marketers achieve maximum reach and efficiency

Simulmedia's new solution combines PurpleLab® data with TV+® to deliver precise, cost-efficient TV campaigns for pharma marketers