Latest Blog Posts & News
Company that Pioneered Advanced TV Ads Starting 16 Years Ago, Shifts Back to “Start-up Mode” to Attack Enormous, Fast-Growing CTV Ad Market
CTV Data Guide
CTV's Best-Kept Secret. What is A Data Clean Room
Discover how data clean rooms transform CTV advertising by enhancing targeting, measurement, and privacy for smarter ad strategies.
FDA changes to prescription drug ads in 2024: New TV & radio rules require clear, balanced risk info to protect consumers. Compliance by November.
Connected TV predictions
Streaming Predictions: The Future of Connected TV
Explore the future of Connected TV: emerging trends, personalized targeting, and strategies to maximize your CTV ad campaigns.
Discover the pros and cons of OTT metrics, plus expert tips to optimize your campaigns for maximum effectiveness and engagement.
CTV metrics
Top 7 CTV Metrics: Their Pros and Cons
Discover the pros and cons of key CTV metrics like CPM, CPA, ROAS, and more to optimize your advertising strategy effectively.
Connected TV history
CTV History: The Evolution of TV Advertising and Its Game-Changing Impact
Discover how Connected TV transformed the advertising game, from linear TV battles for prime time to the rise of CTV's personalized, data-driven strategies
Simulmedia partners with M3 MI to deliver precise, privacy-compliant targeting for pharma marketers, reaching patient and caregiver audiences on streaming TV
Discover key factors influencing TV Advertising CPM and how to optimize your campaigns with data analytics, balancing cost-per-reach and CPM for better ROI.
Discover how remnant advertising offers premium TV slots at discounted rates with flexibility
How to navigate the interconnected realms of streaming and linear TV advertising
As the paradigm of TV evolves, so must the storied upfront